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    Items for Author "朴星俊"  

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    Showing 31 items.

    Collection Date Title Authors Bitstream
    [企業管理學系] 專書/專書篇章 2022-12 A Sense of Belonging in Tourist Behavior: Cross-cultural Differences between East and West 朴星俊
    [企業管理學系] 會議論文 2024-02 Embracing Green: Luxury Brands’ Advertising for Electric Vehicles 朴星俊; 魏筱; Park, Sungjun (Steven); Wei, Xiao; Liang, Yi Shin
    [企業管理學系] 會議論文 2024-02 Virtual Influencers: Does Self-Image Congruence with Consumers Matter? 朴星俊; Park, Sungjun (Steven); Lee, Chia-Chi (Maggie)
    [企業管理學系] 會議論文 2024-02 Meta-analysis: Consumer Adoption of Artificial Intelligence and the Internet of Things (AIoT) 朴星俊; Park, Sungjun (Steven); Dinh, Cong-Minh; Chen, Yen-Yu; Ban, Mai Pham Xuan; Liao, Ching-Wei
    [企業管理學系] 會議論文 2023-08 Whom to Trust? Collaboration Between Human and AI Influencers in Brand Endorsement 朴星俊; Park, Sungjun Steven
    [企業管理學系] 會議論文 2023-07 The Role of Subjective Knowledge and Financial Self-efficacy in Millenials’ Adoptions of WealthTech: an abstract 朴星俊; Park, Sungjun Steven; Chiang, Yu Heng Lawrence; Chang, Chia-Yang
    [企業管理學系] 會議論文 2022-08 AI and IoT: A Meta-analysis of Consumers＇ Adoption of Emerging Technologies 朴星俊; 玎公明; Park, Sungjun Steven; Dinh, Cong-Minh; Mai Pham; Chen, Yen-Yu; Liao, Ching-Wei
    [企業管理學系] 會議論文 2022-08 Consumers’ Interactions with Virtual Conversational Agents: The Mediating Role of Perceived Humanlikeness 朴星俊; 玎公明; Park, Sungjun Steven; Dinh, Cong-Minh
    [企業管理學系] 會議論文 2022-06 Humanizing Chatbots: The Effect of Fear from the COVID-19 Pandemic 朴星俊; 玎公明; Park, Sungjun Steven; Dinh, Cong-Minh
    [企業管理學系] 會議論文 2021-08 Do we Trust AI-based services using Chatbots? The role of Anthropomorphic Design 朴星俊; Park, Sungjun (Steven)
    [企業管理學系] 會議論文 2020-09 Overcoming Mobile Addiction through Enhancing Life-satisfaction 朴星俊; Joon, Park Sung
    [企業管理學系] 會議論文 2020-08 The Shift from Human Service Providers to AI Service Robots 朴星俊; Joon, Park Sung
    [企業管理學系] 會議論文 2018-08 Deservingness and Consumers` Pro-social Behaviors 朴星俊; Park, Sungjun (Steven); Park, In Yong
    [企業管理學系] 會議論文 2017-08 Digital Self and Personalized Ads on Social Network Sites 朴星俊; Park, Sungjun (Steven); Yoon, Yuri; Hyun, Yong J.
    [企業管理學系] 會議論文 2016-01 Does Suspense Spur Or Hamper Consumer Creativity? 朴星俊; Park, Sungjun (Steven); Hyun, Yong J.; Moreau, C. Page
    [企業管理學系] 會議論文 2015-05 A Case Study on SK Happy Narae – the Largest Social Enterprise in South Korea 朴星俊; Park, Sungjun (Steven); Anad, Rahul; Park, Jiho
    [企業管理學系] 期刊論文 2023-12 Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products 朴星俊; 魏筱; Park, Sungjun (Steven); Wei, Xiao; Lee, Heejung
    [企業管理學系] 期刊論文 2023-06 It’s All about Timing: Captive Targeting through Mobile Ads 朴星俊; Park, Sungjun (Steven); Hong, Jinpyo; Im, Il
    [企業管理學系] 期刊論文 2023-04 Systematic Differences in Online Reviews of Hotel Services between Business and Leisure Travelers 朴星俊; Park, Sungjun (Steven); Kim, Jong Min; Ma, Haoxiang
    [企業管理學系] 期刊論文 2023-02 Can we serve both God and Money? The role of indirect appeal and its limitation 朴星俊; Park, Sungjun (Steven); Kang, Jin-Su; Markman, Gideon
    [企業管理學系] 期刊論文 2023-02 Does language shape the mind? Linguistic fluency and perception of service quality 朴星俊; Park, Sungjun (Steven); Kim, Jong Min
    [企業管理學系] 期刊論文 2023-01 How to increase consumer intention to use Chatbots? An empirical analysis of hedonic and utilitarian motivations on social presence and the moderating effects of fear across generations 朴星俊; 玎公明; Park, Sungjun (Steven); Dinh, Cong-Minh
    [企業管理學系] 期刊論文 2021-02 The Adoption of AI Service Robots: A Comparison between Credence and Experience Service Settings 朴星俊; Park, Sungjun (Steven); Tung,  ChunTing D.; Lee, Heejung
    [企業管理學系] 期刊論文 2020-12 Advertising on Mobile Apps Vs. Mobile Web: Which is Better for Ad Recognition and Willingness to Buy New Products? 朴星俊; Park, Sungjun (Steven)
    [企業管理學系] 期刊論文 2020-01 Advertising on Mobile Apps Versus the Mobile Web : Which Delivers Better Advertisement Recognition and Willingness to Buy? 朴星俊; (Steven) Park, Sungjun;  Byungho Park
    [企業管理學系] 期刊論文 2019-05 Adoption of digital devices for children education: Korean case 朴星俊; Park, Sungjun (Steven); Park, Byungho; Chang, Hyeseung
    [企業管理學系] 期刊論文 2018-08 A New Direction for South Korean Universities in the Age of Low Birth Rates and Low Retention Rate - The Importance of Social Relationships 朴星俊; Park, Sungjun (Steven); Lee, Heejung; Chang, Hyeseung
    [企業管理學系] 期刊論文 2018-04 Identifying `Selling Points` of Australia as a Product: Destination Marketing through the Market Segmentation Approach Lee, Heejung; 朴星俊; Park, Sungjun (Steven)
    [企業管理學系] 期刊論文 2018-03 How to Overcome Mobile Addiction? Leisure Activities and Life-Satisfaction Lee, Heejung; 朴星俊; Park, Sungjun (Steven)
    [企業管理學系] 期刊論文 2018-02 How has Chinese Perception toward South Korea Changed After THAAD? Implications to Korean Tourism Industry and Marketing Channels Lee, Heejung; 朴星俊; Park, Sungjun (Steven)
    [企業管理學系] 期刊論文 2018-02 Motivating Chinese Consumers to Revisit Korea: Moderating Effect of Mobile Usage Lee, Heejung; 朴星俊; Park, Sungjun (Steven)

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