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    Items for Author "Cheng, I-Huei"  

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    Showing 11 items.

    Collection Date Title Authors Bitstream
    [廣告學系] 會議論文 2023-05 Perceived Ethicality and Dialogic Communication Strategies as Predictors of Organization-Public Relationships on Social Media 鄭怡卉; Cheng, I-Huei; Lee, Seow Ting
    [廣告學系] 會議論文 2021-05 社群媒體上的危機溝通 鄭怡卉; Cheng, I-Huei
    [廣告學系] 會議論文 2020-05 臉書粉絲參與品牌官方粉絲專頁之動機與社群公關內容經營策略 鄭怡卉; Cheng, I-Huei
    [廣告學系] 會議論文 2019-11 Cultivating relationships with fans on Facebook: Discussing the ethical dimensions of corporate PR and marketing communication on social media 鄭怡卉; Cheng, I-Huei
    [廣告學系] 會議論文 2018-12 由負轉正的新取徑:探討正向心理學於未來健康傳播研究 與健康宣導實務之應用 鄭怡卉; Cheng, I-Huei; 陳坤虎
    [廣告學系] 會議論文 2011-03 College Students’ Pseudo-Science Beliefs, Scientific Literacy, and Media Literacy Wang, Chenyi; Cheng, I-Huei
    [廣告學系] 會議論文 2010-06 Views from the Field: Public Relations Industry-Academia Relationships Cheng, Huei; Gregorio, Federico de
    [廣告學系] 會議論文 2009-11 Effective Science Communication: Public Perceptions and Media Representation 鄭怡卉; 曾耀寰
    [廣告學系] 會議論文 2008-11 Ethical Considerations for Health Messages: Assessing TARES Dimensions in Antismoking Ads. 鄭怡卉
    [廣告學系] 會議論文 2008-08 Ethics of Antismoking PSAs 鄭怡卉
    [廣告學系] 會議論文 2008-08 Ethical Leadership in Public Relations: Roles, Dimensions and Knowledge Transfer 鄭怡卉

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