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    Items for Author "Chang, Chingching"  

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    Showing 49 items.

    Collection Date Title Authors Bitstream
    [廣告學系] 會議論文 2010 Ambivalent Attitudes and Persuasion Chang, Chingching; 張卿卿
    [廣告學系] 會議論文 2010 Cultural Differences in Ad Persuasion Chang, Chingching; 張卿卿
    [廣告學系] 會議論文 2007-08 追求知識、認同或娛樂？政論性談話節目的內容與閱聽眾收視動機的探討 張卿卿; 羅文輝
    [廣告學系] 會議論文 2007-08 Is that website for me? An affect as informaiton model of congruency effects 張卿卿
    [廣告學系] 會議論文 2007-07 Enhancing the effectivness of anti-smoking messages via self-congruent appeals 張卿卿
    [廣告學系] 會議論文 2006-07 The global look 張卿卿
    [廣告學系] 會議論文 2006-07 Increasing mental health literacy via narrative advertising 張卿卿
    [廣告學系] 會議論文 2006 Chronological Age vs. Cognitive Age For young consumers: Implications for Advertising Persuasion 張卿卿
    [廣告學系] 會議論文 2005-10 Enhancing self-consciousness: Implications for the Effectiveness of Ad Appeals 張卿卿
    [廣告學系] 會議論文 2005-08 Knowledge about the Gulf War: A Theoretical Model of Learning from the News 張卿卿
    [廣告學系] 會議論文 2005-07 The driving forces for smoking among Taiwanese adolescents 張卿卿
    [廣告學系] 會議論文 2005-07 Does Content Matter More than Time? The Influence of Media Use on Social Capital, Political Attitudes and Political Participation 張卿卿
    [廣告學系] 會議論文 2005-06 How Context-Evoked Affect Influences Responses to High- and Low-Involving Products 張卿卿
    [廣告學系] 會議論文 2004-01 網路使用、社會資產與另類政治參與 張卿卿
    [廣告學系] 會議論文 2004-01 Ad and Brand Evaluations in a Competitive Processing Context--The Effects of Number of Attributes and Repetition Strategies 張卿卿
    [廣告學系] 會議論文 2004-01 How Individuals Develop Brand Evaluations in Different Contexts--The Relative Impacts of Affect Self-relevant Thoughts and Product Attribute Thoughts 張卿卿
    [廣告學系] 會議論文 2004-01 Changing smoking attitudes by Strengthening Weak Counter-smoking Beliefs 張卿卿
    [廣告學系] 會議論文 2004 Political Communication Research in Taiwan 張卿卿
    [廣告學系] 會議論文 2004 Culture Differences Regarding Masculinity/Femininity on the Effectiveness of Image Ad Appeals and Utilitarian Ad Appeals 張卿卿
    [廣告學系] 會議論文 2004 The Effects of Diagnostic Advertising Content: A Resource-Matching Perspective 張卿卿
    [廣告學系] 會議論文 2004 Gender Differences in Processing Comparative Advertising in a Competitive Context--Evidence for Differential Strategies 張卿卿
    [廣告學系] 會議論文 2004 The effectiveness of retrospective and anticipatory self-referencing ads 張卿卿
    [廣告學系] 會議論文 2004 Priming and Framing Effects: A Comparison of the 1991 Gulf War and the 2003 Iraq War 張卿卿; Chang C.; Lo. V
    [廣告學系] 會議論文 2003 Ad Repetition and Variation in a Competitive Ad Context 張卿卿; Chang, Chingching
    [廣告學系] 會議論文 2003 Diagnosticity of Ad Frames for Different Cultures-Oroduct involvement as a moderator 張卿卿
    [廣告學系] 會議論文 2003 Diagnosticity of masculinity and Femininity in processing advertising messages 張卿卿
    [廣告學系] 會議論文 2003 The moderating influence of Ad framing for Ad-self-congruency Effects 張卿卿
    [廣告學系] 會議論文 2002 The Interplay of Ad Exposure and Direct Experiences--The Moderating Role of Product Knowledge 張卿卿
    [廣告學系] 會議論文 2002 Effectiveness of Ad Framing for Consumption Products 張卿卿
    [廣告學系] 會議論文 2002 Relative judgments in a competitive ad context 張卿卿
    [廣告學系] 會議論文 2002 How mood and ad-self-congruency affect the relative influence of hedonic ad appeals and utilitarian ad appeals on brand evaluations 張卿卿
    [廣告學系] 會議論文 2002 從性別差異與產品態度確定性高低來探討廣告框架效果 張卿卿
    [廣告學系] 會議論文 2002 贈獎誘因、品牌差異、個人感官刺激需求對網路廣告效果的影響：一個線上實驗 郭貞; 張卿卿
    [廣告學系] 會議論文 2001 The effects of personality on product evaluation 張卿卿
    [廣告學系] 會議論文 2001 Cultural versus Self: impacts of individualism/collectivism on processing adverising messages 張卿卿
    [廣告學系] 會議論文 2001 Processing advertising in a competitive context 張卿卿
    [廣告學系] 會議論文 2001 政治傳播：美國傳統 vs. 台灣研究 張卿卿
    [廣告學系] 會議論文 2001 Self-Congruency as a cue in different advertising processing contexts 張卿卿
    [廣告學系] 會議論文 2000 Does political advertising work? Results from a field experiment in the 1988 Taipei mayoral election in Taiwan 張卿卿
    [廣告學系] 會議論文 2000 Ad processing: the impact of country-of-origin schemata in different context 張卿卿
    [廣告學系] 會議論文 2000 The role of self in processing advertising messages--An exploration of gender schema 張卿卿
    [廣告學系] 會議論文 1999 The Impacts of News Frames and Ad Types on Candidate Perception and Political Cynicism during the 1998 Taipei Mayoral Election in Taiwan 張卿卿
    [廣告學系] 會議論文 1999 A cross-cultural comparison of political advertising in the 1996 president election campeign in Taiwan and the United State 張卿卿
    [廣告學系] 會議論文 1999 The impact of negative political advertising: A review 張卿卿
    [廣告學系] 會議論文 1998 政治競選廣告對選民議題設定與預示的效果研究 張卿卿
    [廣告學系] 會議論文 1998 女性候選人在選舉中的優劣勢--以八十六年台北縣縣長候選人周荃為例 張卿卿
    [廣告學系] 會議論文 1998 Intermedia agenda setting effects in the 1996 presidential election in Taiwan 張卿卿
    [廣告學系] 會議論文 1998 The impacts of emotion elicited by print political advertising on candidate evaluation 張卿卿
    [廣告學系] 會議論文 1998 Association for Education in Journalism and Mass Communication 張卿卿

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