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    政大機構典藏 > 學術期刊 > 資管評論 > 期刊論文 >  Item 140.119/100234
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/100234


    Title: Interaction between Manufacturing and Marketing from an Information Technology Perspective – A Case Study
    Authors: 許麗玲
    Hsu, Li-Ling
    Keywords: manufacturing;marketing;gap;conflict;information technology (IT)
    Date: 1998-12
    Issue Date: 2016-08-16 15:05:01 (UTC+8)
    Abstract: This paper explores how information technology (IT) impacts the interaction between manufacturing and marketing departments. Literature review is made to understand the relationship between interfunctional goals gap and activities conflict within the two departments. The application of IT function is proved to be an effective means which can reduce the degree of interfunctional goals gap, thereby reduce the conflict on activities level.This paper studies the interaction between manufacturing and marketing departments of six firms, located in the Hsin Chu Science-Based Industrial Park (HSIP) in Taiwan, from an information technology perspective. The methodology employed herein is based on case study, the analysis of six cases has lead to 9 hypotheses. This exploratory study aims at the decision-making, and communication capacity of IT on manufacturing and marketing departments, through interdisciplinary research.
    Relation: 資管評論, 8, 116-134
    MIS review
    Data Type: article
    Appears in Collections:[資管評論] 期刊論文

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