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Stuart Hall;David Morley;Active Audience;Everyday Life;Socio-ontology
|Issue Date: ||2016-08-18 17:32:32 (UTC+8)|
The “active audience” is a great contribution made by the Birmingham school to televisual studies, and broadly speaking, i.e., from the viewpoint of popular culture studies, it also significantly breaks the doctrine “cultural industry” held by the Frankfort School. The “active audience” has nowadays been reserved as one of the primary stocks of British Cultural Studies, and regarded as a fundamental theorem in modern communication studies. Be it as it may, a kernel question of how this audience is active has not been given any philosophical argumentation in the work of David Morley which has founded the active model of audiences, though. Therefore, a full-fledged “active audience” is still to be expected. Having closely looked at Morley’s ethnographic researches into audiences and in particular his theoretical interpretation of his researches, this article negated any possible way of finding the “active audience” at the level of discourses, and finally, inferred a socio-ontological concept of the audience. This concept assumes that the audience has, because of its socio-ontological existence, active responses that are rendered eminent by the resistance. With a ring of Max and Freud, the material existence of the audience serves as the final explanation to its activeness and resistance.
|Data Type: ||article|
|Appears in Collections:||[文化越界 ] 期刊論文|
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