| Reference: | 一、 中文文獻
1. 王居卿、吳玲嬋(2003)，『手段-目的鏈』模式之應用研究--以高涉入住宅產品為例，淡江人文社會學刊，16，頁17-48。
2. 林裕淩、李兆益(2009)，以方法目的鏈探討遊戲機對顧客價值之研究，人文社會科學學刊，No.1。
3. 林裕淩、林鴻文(2011)，多人線上角色扮演遊戲使用者之價值探討， 2011崇越論文大賞。
4. 季晶晶譯（2015），Alexander Osterwalder & Yves Pigneur(2014)，價值主張年代：設計思考X顧客不可或缺的需求=成功商業模式的獲利核心，臺北：天下雜誌。
5. 陳威如、余卓軒，(2013)，平台革命：席捲全球社交、購物、遊戲、媒體的商業模式創新，台北：商周出版。
6. 楊仁和譯（2013），Ash Maurya (2012)，精實執行：精實創業指南，臺北：歐萊禮。
7. 廖宜怡譯（2012），Eric Ries（2011），精實創業：用小實驗玩出大事業（The Lean Startup），臺北：行人。
二、 英文文獻
1. Armstrong, M. (2006), “Competition in two‐sided markets,” The RAND Journal of Economics, 37, 668-691.
2. Boyer, Steven (2009), "A Virtual Failure: Evaluating the Success of Nintendos Virtual Boy," Velvet Light Trap, 64, 23-33.
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5. Goldman Sachs (2016), Virtual & Augmented Reality: Goldman Sachs Report.
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8. Katz, M. L. & Shapiro, C. (1985), “Network externalities, competition, and compatibility,” The American Economic Review, 424-440.
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10. Olson, J. C. (1989). “Theoretical Foundations of Means-End Chains”, Werbeforschung and Praxis Folge, 5, 174-178.
11. Peter, J. P. & Olson, J. C. (1999). Consumer behavior and marketing strategy, 5th ed.. Homewood, IL: Irwin
12. Reynolds, Thomas J. and Gutman, Jonathan (1988), “Laddering theory, Method, Analysis, and Interpretation, “Journal of Advertising Research, 28, 11-29.
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14. Shukla, C., Michelle, V., & Chen, F. (1996), “Virtual Manufacturing: an Overview,” Computers in Industry Engineering, 31(1),79-82.
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三、 參考網站
1. http://www.trustedreviews.com/how-tos/how-to-set-up-the-oculus-rift
2. http://uploadvr.com/steamvr-usage-data-room-scale/
3. http://www.bloomberg.com/news/articles/2015-12-30/few-computers-are-powerful-enough-to-support-virtual-reality |
