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    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/100741
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/100741


    Title: TIME-BASED PRICING AND LEADTIME POLICIES FOR A BUILD-TO-ORDER MANUFACTURER
    Authors: 唐揆
    Tang, , Kwei;Tang, J.
    Contributors: 企管系
    Keywords: BUILD-TO-ORDER;PRICING;LEADTIME;E-COMMERCE
    Date: 2002-11
    Issue Date: 2016-08-25 14:13:47 (UTC+8)
    Abstract: We studied time-based policies on pricing and leadtime for a build-to-order and direct sales manufacturer. It is assumed that the utility of the product varies among potential customers and decreases over time, and that a potential customer will place an order if his or her utility is higher than the manufacturer's posted price. Once an order is placed, it will be delivered to the customer after a length of time called “leadtime.” Because of the decrease in a customer's utility during leadtime, a customer will cancel the order if the utility falls below the ordering price before the order is received. The manufacturer may choose to offer discounted prices to customers who would otherwise cancel their orders. We discuss two price policies: common discounted price and customized discounted price. In the common discounted price policy, the manufacturer offers a single lower price to the customers; in the customized discounted price policy, the manufacturer offers the customers separately for individual new prices. Our analytical and numerical studies show that the discounted price policies results in higher revenue and that the customized discounted price policy significantly outperforms the common discounted price policy when product utility decreases rapidly. We also study two leadtime policies when production cost decreases over time. The first uses a fixed leadtime, and the second allows the leadtime to vary dynamically over time. We find that the dynamic leadtime policy significantly outperforms the fixed leadtime policy when the product cost decreases rapidly.
    Relation: Production and Operations Management, 11(3), 374-392
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1111/j.1937-5956.2002.tb00192.x
    DOI: 10.1111/j.1937-5956.2002.tb00192.x
    Appears in Collections:[企業管理學系] 期刊論文

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