政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/10087

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 109951/140892 (78%)
Visitors : 46210703 Online Users : 1038

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大典藏 > College of Commerce > Department of Business Administation > Periodical Articles > Item 140.119/10087

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/10087

Title:	The Determinants of Consumers` Purchase Decisions for Recycled Products: An Application of Acquisition-Transaction Utility Theory
Authors:	Bei, Lien-Ti;Eithel M. Simpson 別蓮蒂
Date:	1995
Issue Date:	2008-11-25 10:14:44 (UTC+8)
Abstract:	This study investigated the determinants of consumers` purchase probabilities toward eleven recycled products based on Thaler`s (1983, 1985) acquisition-transaction utility theory, which suggested that consumers` purchase probabilities depended on the received value compared to the purchased cost. Consumers` psychological benefit from the purchase was added as part of the purchase utility in this study. The results showed that consumers who perceived more purchase utility from the purchase were more likely to buy the product. Purchase involvement was also positively related to the purchase probability. These results provided a consumers` viewpoint to aid in the development of marketing strategies for recycled products.
Relation:	Advances in Consumer Research, 22(1), 257-261
Data Type:	article
Appears in Collections:	[Department of Business Administation] Periodical Articles

Files in This Item:

File	Description	Size	Format
257.pdf		403Kb	Adobe PDF2	1240	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...