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    Title: 「建構一個全方位的電影基地」行動研究
    To Build An All-Purpose Movie Operational Base
    Authors: 石靜文
    Shih, Chin Wen
    Contributors: 關尚仁
    石靜文
    Shih, Chin Wen
    Keywords: 全方位電影基地
    中臺灣電影推廣園區
    城市行銷
    系統循環
    All-purpose Movie Operational Base
    Mid-Taiwan Movie Promotion Park
    City Marketing
    System Circulation Concept
    Date: 2016
    Issue Date: 2016-09-01 23:37:32 (UTC+8)
    Abstract: 欲建構一個全方位的電影基地,實為龐大且複雜的計劃。臺中市政府新聞局於2011年開始規劃並落實建構的「中臺灣電影推廣園區」,研究者為該計畫決策執行兼推動者,故以行動研究的親身參與及實際觀察法,透過反省與修正探索建構一個全方位電影基地過程中,其關鍵問題與因應策略的現象及影響;歸納分析因各不同環境或人為因素變動,以及所選擇因應策略對產出結果的影響。期待本研究結果能成為未來類似計畫之參考。
    本案研究者依系統循環的概念,以圖示歸納關鍵事件與因應策略對應後產出的結果,比對其變革後的結果與最初規劃目標之間的連結關係,從本研究發現中得出結果如下:
    1.電影政策與城市行銷,可有直接的正向聯結關係。
    2.一個計劃在建構期間出現無法預設的變革為正常現象。
    3.良好的溝通與協調,亦可能成為影響結果的重要因應策略。
    4.選擇得當的因應策略,即使改變,也可能出現比預期還好的成效。
    根據本案的研究發現,提出建議如下:
    1.全方位的電影文化與相關之產業政策應持續支持及推動。
    2.變革雖為正常現象,但堅守目標、宗旨與原則,持續培植人才仍為重要使命。
    3.即使觀念或訴求不同,但在追求社會與文化進歩發展的觀點下,更需透過理性的溝通與協調,求取共識。
    4.變革可以期許出更好的新局與未來,但過往的歷史與紀錄,仍是新時代影像工作不可棄置的重要觀點。
    The objective is to build an all-purpose movie operational base and overcome any possible complications regardless the scale of them. The Information Bureau of Taichung City Government has started implementing the construction of “ Mid-Taiwan Movie Promotion Park” since 2011. The research unit for this particular project is also the project promoter and the executor. In other words, this project researcher was able to personally participate and inspect the production process through in person observation where the researcher could reflect on the adjustment made to target key issues in the park establishing process. The project researcher categorizes and analyzes these the park establishment strategy and analyzed results may also be affected by various human and environment factors. The purpose of this research is to have the analysis brought to the public and thus makes a positive impact for similar future projects.
    The researcher utilizes a system circulation concept and further demonstrates and clarifies this concept via diagram and visual presentation. The system circulation concept not only compares the result after modifications and the initial goal, but also bridges the relation between the result and the initial goal. The research reveals the following listed below:
    1.The relationship between movies related policies and city marketing could be direct, positive, and constructive simultaneously.
    2.It is typical that unpredictable barriers appear during the construction period.
    3.Friendly constructive communication and coordination could be a key factor that affects the project outcome.
    4.Appropriate response could result a better-then-expected outcome.
    Suggested strategies according to the research listed below:
    1.An all-purpose movie culture and its related industries policies should be supported and promoted in a persistent and everlasting manner.
    2.Although proposed plan may not always implement accordingly, the big picture is to stay adhere to goal, purpose, and principle and continue to cultivate talents.
    3.It is particularly important to reason rationally and coordinate to reach a mutual aim when parties express difference aspirations and perspectives.
    4.Changes could motivate breakthrough and, at the same time, it is crucial to keep the past in the back of the mind and note from the it.
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    Description: 碩士
    國立政治大學
    傳播學院碩士在職專班
    99941005
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0999410051
    Data Type: thesis
    Appears in Collections:[傳播學院碩士在職專班] 學位論文

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