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    政大機構典藏 > 學術期刊 > 廣播與電視 > 期刊論文 >  Item 140.119/101304


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/101304


    Title: 廣播聽眾之情境、行為與動機之研究 —以情境作為預測變數
    Other Titles: Exploration to Radio Listeners’ Situations, Behaviors, and Motivations: Using Situation as an Important Predictor
    Authors: 陳祥;翁碧蓮
    Chen, Hsiang;Wang, Pi-Lien
    Keywords: 收聽動機;情境理論;廣播收聽情境
    listening motivation;situationalism;radio listening situations
    Date: 2004-07
    Issue Date: 2016-09-05 16:06:36 (UTC+8)
    Abstract: 過去針對廣播聽眾的研究，多半著重探索與描繪閱聽人收聽行為與動機間的輪廓，本文以Dervin意義建構理論與Belk的情境構面為基礎，在特定的時、空、社交環境中鎖定廣播聽眾的收聽行為，進而探索收聽動機與當時的收聽情境間的關連性，試圖發掘動機、情境間的互動與相關。本研究發現廣播聽眾的收聽動機與當時的收聽情境有密切的關聯性，彼此環環相扣；廣播聽眾的收聽動機與行為，往往與聽眾當時所處的實體環境、社交環境及時間構面產生緊密的關聯性，情境因素因而成為廣播聽眾收聽行為與動機的有效預測變數，因而情境構面或許更能有效解釋與預測廣播聽眾的收聽動機與行為。
    Previous studies upon radio listeners’ behaviors attempts to describe the relationships between motivations and listening behaviors. Based on the factors of situation in Dervin’s sense-making theory and Belk’s situation constructs, this study attempts to explore the interactions between radio listeners’ behaviors and their listening motivations by anchoring their behaviors on a specific point of time, space and social surrounding. Results indicate a significant interaction between motivation and situation. Situation is an important and valid predictive variable for radio listeners’ behaviors and motivation.
    Relation: 廣播與電視, 23, 23-41
    Journal of Radio & Television Studies
    Data Type: article
    Appears in Collections:[廣播與電視] 期刊論文

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