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    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/10228
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/10228

    Title: 問題次序的訪答效應之初探
    Other Titles: An Exploratory Analysis of Response Effects in Question Order
    Authors: 樓永堅
    Lou, Yung-Chien
    Keywords: 訪答效應;問題次序;調查訪問;溝通型態;文化差異
    response effect, question order, survey, communication style, cultural difference
    Date: 1999
    Issue Date: 2008-11-25 10:36:13 (UTC+8)
    Abstract: 現代的經營管理往往依賴眾多的資訊來制訂重要決策,一般而言,資
    誤差的影響,更常因問卷中題臣灰摩(question order) 的不同,而導
    致答案的差異。但是,問題次序所產生之訪答效應(response effects)
    Contemporary business management often relies on the market
    information to make crucial decisions. Therefore, the validity of
    data from survey has great impact on the quality of the decisions.
    However, the outcome of survey is not only influenced by the
    sampling errors, but also by the question order. It is well
    documented in the western literature about the question order
    effects on the subjects' responses. Whether this response effect is
    generalizable to other cultures has not gained sufficient attention
    in the literature. This study took an initial step to test the ques.
    tion order effect on the Taiwanese respondents' answers. The
    results indicated that consistent with the western research, the
    specific question was free from its placement but the general
    question was affected by the question sequence. N evertheless, the
    direction of the response effect was just opposite. Taiwanese
    respondents tend to include the specific information when answering
    a following general question, while the western respondents
    tend to subtract it. The differences in the response pattern
    could be attributed to the distinct communication style between
    cultures. The implication derived from this research could be
    beneficial to the questionnaire and survey implementation.
    Relation: 調查研究, (7), 35-58
    Data Type: article
    Appears in Collections:[企業管理學系] 期刊論文

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