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    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/10261
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/10261

    Title: Consumer Reliance on Intrinsic and Extrinsic Cues in Product Evaluations
    Authors: 樓永堅
    Lee, Moonkyu;Lou, Yung-Chien
    Keywords: Consumer;Individual
    Date: 1996
    Issue Date: 2008-11-25 10:42:24 (UTC+8)
    Abstract: Based on conjoint analysis technique, this study investigates how consumers utilize intrinsic and extrinsic cues in determining the quality of a product. The focus is on the effects of consumer individual difference variables on the relative importance of such product cues. The results show that product familiarity, enduring involvement, and price-reliance schema have a significant influence on customer utilization of extrinsic cues. The implications of the results are discussed.
    Relation: Journal of Applied Business Research, 12(1), 21-29
    Data Type: article
    Appears in Collections:[企業管理學系] 期刊論文

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