政大機構典藏-National Chengchi University Institutional Repository(NCCUR):
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    Collection

    Journal Articles [243/243]

    Siblings


    Taiwanese Journal of WTO Studies [133/133]
    Collectanea of History NCCU [204/204]
    Third-Sector Review [86/86]
    Issues & Studies: A Social Science Quarterly on China, Taiwan, and East Asian Affairs [955/977]
    Bulletin of Taiwanese Literature [249/249]
    Bulletin of the Department of Chinese Literature National Chengchi University [335/335]
    Wenshan Review of Literature and Culture [239/239]
    NCCU Philosophical Journal [175/178]
    Taiwan Journal of TESOL THCI [149/149]
    Taiwan Journal of Linguistics [188/188]
    The Journal of History, NCCU [265/265]
    Mass Communication Research [1287/1289]
    Issues & Studies [608/608]
    Mainland China Studies [482/485]
    Journal of Public Administration [275/276]
    Journal of Taiwan land research [142/144]
    Journal of Electoral studies [199/199]
    Chengchi law review [1136/1137]
    Journal of Education ＆ Psychology [703/716]
    Journal of Librarianship and Information Science [582/582]
    Cross-cultural Studies [58/58]
    Journal of Social Sciences [110/110]
    the NCCU Journal of Sociology [12/12]
    Studies in Chinese Religions [102/102]
    Journal of Social Sciences [35/35]
    Bulletin of Labour Research [65/65]
    Journal of the History of Ideas in East Asia [239/239]
    ETHNOLOGIA [75/83]
    Chinese journal of administration [22/22]
    MIS review: an international journal [100/100]
    NCCU Intellectual Property Review [132/132]
    International Journal of Accounting Studies [233/233]
    Journal of Audio-visual Media and Technologies [98/98]
    Foreign language studies [192/192]
    Guang Yi: Lingual, Literary, and Cultural Translation [127/127]
    Journal of Russian Philology [137/138]
    Chengchi journal of Japanese studies [129/129]
    韓國語文研究 [14/14]
    Journal of international relations [117/117]
    East Asia Studies [161/162]
    Journal of Russian Studies = Vestnik instituta rossii [73/73]
    Mondai to Kenkyu [296/298]
    Journal of Strategic and security analyses [1193/1193]
    NCCU Sports Series [77/79]

    Community Statistics


    Item counts issued in 3 years:0(0.00%)
    Items With Fulltext:243(100.00%)

    Download counts of the item
    Download times greater than 0:243(100.00%)
    Download times greater than 100:242(99.59%)
    Total Bitstream Download Counts:191724

    Last Update: 2024-04-24 18:17

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    Showing items 101-125 of 243. (10 Page(s) Totally)
    << < 1 2 3 4 5 6 7 8 9 10 > >>
    View [10|25|50] records per page

    DateTitleAuthors
    2005-01 媒體內容或是廣告？「置入性行銷」之探討 徐振興
    2005-01 羅洛梅密碼－－背向市場的創意論述 陳文玲
    2004-07 訊息媒體來源、訊息類型、企業回應策略與品牌認同對消費者反應之影響：公共報導V.S.網路轉寄訊息 張愛華; 曾友志; 陳仁惠
    2004-07 台灣與日本得獎電視廣告之內容分析：以時報金像獎與電通賞為例 莊伯仲; 趙子欽
    2004-07 啤酒廣告中之文化探索：以在台灣銷售的亞系、歐系及美系品牌為例 詹定宇; 畢威寧
    2004-07 菸品廣告限制與基本權利保護之研究 林承宇
    2004-07 香港愛滋防治宣導短片（1987－2001）之內容分析 張皓傑
    2004-01 建立企業網頁公關效果評估指標－－以2002年台灣五百大服務業為例 孫秀蕙
    2004-01 服務品質、價格、品牌形象與品牌個性對顧客滿意度之影響－－以銀行業為例 黃逸甫
    2004-01 消費者購物傾向對其選擇網際網路、型錄、與零售商店做為資訊與購買管道之影響－－台灣與美國之比較 郭貞; 李海容
    2004-01 中國體育行銷分析：體育傳播作為品牌溝通的商機與挑戰 譚澤薇
    2004-01 點選政治網站，觀看政治廣告 洪雅慧
    2003-07 等等......成功營銷案例真的成功嗎？ 譚澤薇
    2003-07 台灣公共關係學門及研究：1960-2000年之回顧 黃懿慧
    2003-07 大學網路公關策略之研究：網路使用者之策略認知和互動滿意度分析 劉正道
    2003-07 廣告效果展現：資訊處理與意義解釋二模式之初探 戚栩僊
    2003-07 廣告出現位置、品牌熟悉度、廣告擷取線索、廣告涉入程度對競爭性廣告干擾程度的影響 賴孟寬; 蕭鈺蓉
    2003-07 第十一屆中華民國廣告暨公共關係學術與實務研討會座談會－－政府適合成為一個最大的廣告主嗎？ 廣告學研究編輯部
    2002-07 台灣廣告學術研究面貌之初探 陳文玲
    2002-07 我國視覺傳達設計博士教育之理念與模式－－從教育行政組織與效能上探討 賴建都
    2002-07 廣告主評選廣告代理商執行整合行銷傳播之研究 陳耀竹; 謝友甄
    2002-07 女性化符號品牌在產品開發類型上的問題－－產品涉入效果分析 曾義明
    2002-07 從照片在「觀念藝術」中的角色試建「觀念攝影」一詞 游本寬
    2002-01 台灣兒童節目之廣告的構成因子、文化內涵和兒童發展 黃仁宏; 徐怡
    2002-01 論大陸商品廣告限制之解除－－政策面及法律面之檢視 高玉泉; 林承宇

    Showing items 101-125 of 243. (10 Page(s) Totally)
    << < 1 2 3 4 5 6 7 8 9 10 > >>
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