English  |  正體中文  |  简体中文  |  Items with full text/Total items : 88272/117759 (75%)
Visitors : 23393882      Online Users : 135
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 學術期刊 > 廣告學研究 > 期刊論文 >  Item 140.119/103239
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/103239


    Title: 競選文宣新媒介--台灣政治性資訊網路現況研究(1995)
    Other Titles: The Use of New Media in Campaigns: A Study of Taiwan's Current Political Information Networks (1995)
    Authors: 莊伯仲;鄭自隆
    Keywords: 競選文宣;臺灣;電腦網路;選舉
    Date: 1996-01
    Issue Date: 2016-10-25 14:49:38 (UTC+8)
    Abstract: 本研究係對台灣應用於競選傳播的政治性資訊網路(BBS與WWW)的起源、發展與現況作成文獻紀錄,以作為後續研究的參考。此外,亦針對利用政治性資訊網路進行競選傳播時,所遭遇之網路環境、定位、行銷、傳播對象、內容設計、資訊更新、系統連線、系統安全、網路譭謗與法令規範等十項問題提出討論。Comptuer-mediated network in election campaign of the Republic of China started with the Election of Taipei Mayor in 1994. All of three candidates used BBS (Bulletin Board System) as a tool to release press and to communicate with voters interactively. Since this election, political communications have merged on the Information Superhighway in Taiwan. And computer-mediated network has become a fashion of political campaigns. Furthermore, in the 1995 Election for Legislators, some candidates applied WWW (World Wide Web) in campaigns and attracted their electorate successfully. In view of the rapid growth of these computer-mediated networks, the paper tries to describe the development of the new media in election campaign and build a foundation for later studies in Taiwan. Meanwhile, the paper indicates that Taiwan's political information networks, as a campaign tool, confront ten intractable problems: network environment, media position, media promotion, target audience, content designing, information updating, system linking, system security, defaming and rumoring in net work, and government's regulations. In addition, the paper also provides ten tentative suggestions to solve these problems.
    Relation: 廣告學研究,7,85-119
    Data Type: article
    Appears in Collections:[廣告學研究] 期刊論文

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML246View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback