政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/103269

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政大典藏 > Journals of NCCU > The Journal of Advertising & Public Relations > Journal Articles > Item 140.119/103269

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Title:	超現實主義攝影及其在雜誌廣告上的應用－－天下雜誌廣告之內容分析研究
Other Titles:	Surrealism Photography and Its Application in Magazine Advertisements
Authors:	游本寬
Contributors:	國立政治大學廣告學系
Keywords:	天下雜誌;超現實主義;廣告;雜誌;攝影
Date:	1994-03
Issue Date:	2016-10-25 15:30:40 (UTC+8)
Abstract:	超現實影像在視覺傳達的應用中，經常都只呈現虛無般的夢幻感，本文深入探討它的多項原始特質，除提供給影像創意者做將來性應用的參考外，並分析出目前最被常使用的兩種形式－－拼貼與超比例圖像，還發現了在多項商品類別中使用超現實影像的情形並無顯著差異的現象。 When surrel images are applied in visual communications usually only images of fantasy are shown. This essay discusses several other characteristics of Surreakusnm, often overlooked, in depth, in an attempt to provide art directors with more ideas. Additionally, research will show the most frequently used forms are collage and unusual scale. Also, no significant difference in methodology used between various products was apparent when all advertisements employed surreal imagery.
Relation:	廣告學研究, 3, 187-212
Data Type:	article
Appears in Collections:	[The Journal of Advertising & Public Relations ] Journal Articles

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