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    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/103454
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/103454


    Title: Developing an Evaluation Instrument for e-Commerce Web Sites from the First-Time Buyer’s Viewpoint
    Authors: 洪為璽
    Hung, Wei-Hsi;McQueen, Robert J
    Contributors: 資管系
    Keywords: e-Commerce;Web evaluation;user satisfaction;transaction activity;instrument
    Date: 2004-09
    Issue Date: 2016-11-07 15:17:53 (UTC+8)
    Abstract: This paper presents the process of developing an evaluation instrument specifically for the evaluation
    of e-Commerce Web sites from the first-time buyer’s viewpoint. The development process is based on theoretical
    discussions of the Web evaluation and Web user satisfaction literature. A draft evaluation instrument was
    developed. To enhance its reliability and validity, several iterative trials on e-Commerce Web sites were
    conducted. Some modifications were made to the instrument. The final version is capable of evaluating eCommerce
    Web sites effectively. The instrument provides implications to both Web evaluation practitioners and
    academics.
    Relation: Electronic Journal of Information Systems Evaluation,7(1), 31-42
    Data Type: article
    Appears in Collections:[資訊管理學系] 期刊論文

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