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    政大機構典藏 > 學術期刊 > 廣告學研究 > 期刊論文 >  Item 140.119/103460
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/103460


    Title: 企業社會責任導向之公關策略對組織--公眾關係之影響
    Other Titles: The Impact of Corporate Social Responsibility Oriented Public Relations Strategy on Organization-public Relationships
    Authors: 劉正道
    Liu, Cheng-Tao
    Keywords: 公關策略;企業社會責任;組織-公眾關係
    public relations strategy;corporate social responsibility;organization-public relationships
    Date: 2012-01
    Issue Date: 2016-11-07 15:44:52 (UTC+8)
    Abstract: 本研究試圖建構企業社會責任導向之公關策略,並檢視此一策略對組織─公眾關係的影響。根據隨機抽樣電訪二百八十八位新五都民眾之看法,顯示擬訂企業社會責任導向之公關策略,雖可從「自發導向」、「道德導向」及「經濟導向」等方向來加以考量,但依其重要性之排序,分別為「自發導向」及「道德導向」之公關策略會對組織─公眾關係造成影響。
    This study attempts to construct corporate social responsibility (CSR) oriented public relations strategies and examine the impacts of such strategies on organization-public relationships. By randomly surveying 288 residents of five major cities in Taiwan via CATI, the results indicated although constructing CSR-oriented public relations strategies can consider discretionary-based, ethical-based and economic-based directions, but in terms of its importance in sequence, only discretionary-based and ethicalbased public relations strategies can influence organization-public relationships.
    Relation: 廣告學研究, 37, 53-78
    Data Type: article
    Appears in Collections:[廣告學研究] 期刊論文

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