政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/103464
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 109953/140892 (78%)
造访人次 : 46231442      在线人数 : 958
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻
    政大機構典藏 > 學術期刊 > 廣告學研究 > 期刊論文 >  Item 140.119/103464


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/103464


    题名: 關係管理導向之大專院校留住學生公關策略的研擬與評估
    其它题名: Constructing and Evaluating Relationship Management Oriented Public Relations Strategies for College Student Retention
    作者: 劉正道
    Liu, Cheng-Tao
    关键词: 公關策略;留住學生;關係管理
    public relations strategy;student retention;relationship management
    日期: 2012-07
    上传时间: 2016-11-07 15:45:09 (UTC+8)
    摘要: 本文以維繫組織─群眾關係之「人際關係」及「管家思維」觀點，研擬大專院校留住學生之公關策略，再以組織─群眾之「關係結果」，推估此一策略對留住學生的影響力。藉由問卷調查某一私立科技大學的五百九十三位大一學生，顯示雖可採用「人際互動」、「人際溝通」及「管家式互動」等考量的公關策略，但僅「人際互動」及「管家式互動」可影響大專院校─學生之「關係成效」，且「管家式互動」又遠比「人際互動」更具影響力。
    This study applies the perspectives of interpersonal relations and stewardship of organization-public relationship maintenance strategies to develop public relations strategies for retaining college students, and uses the indicators of relationship outcome to evaluate the effectiveness of such efforts. By surveying 593 freshman students of a private technological university, the results reveal when adopting relationship maintaining approaches to retain students, although can use `interpersonal interaction,` `interpersonal communication` and `stewardship-based interaction` of public relations strategies, only the modes of `interpersonal interaction` and `stewardship-based interaction` can generate significant impacts on collegestudent relationship outcomes, and the mode of `stewardship-based interaction` is even far more influential than the mode of `interpersonal interaction.
    關聯: 廣告學研究, 38, 1-22
    数据类型: article
    显示于类别:[廣告學研究] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML2690检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈