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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/103716
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/103716


    Title: 汽車經銷通路的權力和衝突
    Authors: 梁昇玉
    Contributors: 謝安田
    梁昇玉
    Date: 1985
    Issue Date: 2016-11-10 13:32:52 (UTC+8)
    Abstract: 第一章 緒論1
    第一節 研究動機1
    第二節 研究的重要性5
    第三節 研究問題8
    第四節 研究目的13
    第五節 研究範圍14
    第二章 文獻探討與理論架構21
    第一節 有關通路權力的理論21
    第二節 有關通路衝突的理論30
    第三節 有關通路權力和衝突的理論40
    第四節 本研究之理論架構43
    第五節 和國內相關研究之比較45
    第三章 研究方法53
    第一節 研究之假設53
    第二節 研究變數及其操作性定義54
    第三節 研究工具60
    第四節 資料蒐集62
    第五節 資料分析65
    第六節 研究限制66
    第四章 通路權力來源和通路權力71
    第一節 通路的權力來源分析71
    第二節 通路的權力分析74
    第三節 權力來源和權力的關係77
    第五章 通路潛在衝突原因和外顯衝突82
    第一節 潛在衝突原因分析82
    第二節 外顯衝突分析83
    第三節 潛在衝突原因和外顯衝突的關係89
    第六章 權力和衝突之關係95
    第一節 通路權力來源和外顯衝突的關係95
    第二節 通路權力和外顯衝突的關係97
    第三節 權力和衝突的綜合分析98
    第七章 結論與建議106
    第一節 研究摘要106
    第二節 結論與建議109
    第三節 未來研究的方向111
    圖表目錄
    圖次:
    圖 2 - 1 權力和控制的修正模型27
    圖 2 - 2 Hunt和Nevin的權力修正模型 28
    圖 2 - 3 Etgar的權力修正模型29
    圖 2 - 4 Pondy的衝突動態模型33
    圖 2 - 5 Rosenberg和Stern的通路內衝突過程34
    圖 2 - 6 Rosenberg的通路衝突過程35
    圖 2 - 7 Etgar的通路衝突過程修正模型36
    圖 2 - 8 Brown , Lusch和Muehling衝突和權力-依存度關係的結構模型42
    圖 2 - 9 Gaski通路權力和衝突理論的合成模型43
    圖 2 - 10 本研究之理論架構44
    圖 6 - 1 權力和衝突綜合分析之因徑圖 102
    表次:
    表 1 - 1 五年來國產小汽車之總資本額與銷售狀況2
    表 2 - 1 本研究主要內容和相關研究之比較45
    表 3 - 1 本研究問卷人員訪問回收情形63
    表 3 - 2 各廠牌的回件情形64
    表 4 - 1 衡量各種權力來源的衍生題目72
    表 4 - 2 全體經銷商對供應商權力來源的評等73
    表 4 - 3 兩種通路關係型態的權力來源比較73
    表 4 - 4 全體經銷商知覺供應商對交易事項的影響程度及其權力水準75
    表 4 - 5 兩種關係型態供應商對各交易事項的影響程度及其權力水準之比較76
    表 4 - 6 權力來源和權力之相關表77
    表 4 - 7 六種權力來源和權力的迴歸分析表78
    表 4 - 8 權力來源對權力的逐步迴歸最佳模式79
    表 5 - 1 衡量各種潛在衝突原因的衍生題目84
    表 5 - 2 全體經銷商的潛在衝突原因大小86
    表 5 - 3 兩種通路關係型態潛在衝突原因的比較86
    表 5 - 4 全體通路系統的外顯衝突分析87
    表 5 - 5 兩種關係型態的外顯衝突比較88
    表 5 - 6 潛在衝突原因和外顯衝突的相關分析表91
    表 5 - 7 九種潛在衝突原因的相關矩陣90
    表 5 - 8 潛在衝突原因對外顯衝突的逐步迴歸最佳模式90
    表 6 - 1 權力來源和外顯衝突的相關分析表95
    表 6 - 2 權力來源對權力的逐步迴歸最佳模式96
    表 6 - 3 權力和外顯衝突之相關及迴歸分析表97
    表 6 - 4 權力、權力來源、潛在衝突原因對外顯衝突的複迴歸分析表99
    表 6 - 5 權力、權力來源、潛在衝突原因對外顯衝突的逐步迴歸最佳模式100
    表 6 - 6 權力、權力來源、潛在衝突原因對外顯衝突的相對影響比較表103
    Reference: 一、中文部份
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    8.黃俊英編,行銷企劃應用策略專輯,台北:大世紀出版公司,民國70年,序言。
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    Relation: 國立政治大學
    企業管理研究所
    碩士
    73
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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