English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 91913/122132 (75%)
Visitors : 25757661      Online Users : 323
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 政大學報 > 第70期 > 期刊論文 >  Item 140.119/103793
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/103793

    Title: A Categorization Approach to Market Segmentation
    Authors: 樓永堅
    Lou, Yung-Chien
    Date: 1995-06
    Issue Date: 2016-11-11 10:59:04 (UTC+8)
    Abstract: 本文建議一新的市場區隔方法,以消費者的品牌選擇一類別資料,為區隔基礎。品牌選擇代表消費者對行銷組合的回應,因此,消費者對數種產品的品牌選擇組合應是具潛力的市場區隔方法。首先,將探討有關市場區隔之文獻,接著說明建議的方法及其可能的延伸。
    An alternative market segmentation approach is proposed. The aggregation process is based on the consumers' brands choice among several product categories. Analysis will be focused on the similarity measures of category data. A review and critique of the commonly used segmentation bases is also presented. Finally, some extensions of the proposed model will be discussed.
    Relation: 國立政治大學學報, 70 part 2,329-342
    Data Type: article
    Appears in Collections:[第70期] 期刊論文

    Files in This Item:

    File Description SizeFormat
    70-2-329.pdf1145KbAdobe PDF407View/Open

    All items in 政大典藏 are protected by copyright, with all rights reserved.

    社群 sharing

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback