政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/104364
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 109948/140897 (78%)
造访人次 : 46088835      在线人数 : 1224
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻
    政大機構典藏 > 學術期刊 > 廣告學研究 > 期刊論文 >  Item 140.119/104364


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/104364


    题名: 公共關係研究的內涵與展望－－十字路口的觀察
    其它题名: On Perspective of Public Relations Research: A Crossroad Observation
    作者: 臧國仁
    关键词: 公共關係;公共溝通;社會溝通;知識建構
    public relations;public communication;social communication;knowledge construction
    日期: 2001-07
    上传时间: 2016-11-30 14:17:17 (UTC+8)
    摘要: 本文旨在以公共關係研究領域為探討對象，分析其目前所面臨之侷限及未來猶可發展的方向，期盼引發更多討論，針對公共關係的核心意旨進行檢討。本文認為，公共關係之主流典範過去以「組織之有效溝通行為」為主要定義，限制了公共關係學理的發展，易於陷入傳統傳播研究的「效果論」覆轍。未來似可擴大視野，改以文化觀點重新省視公共關係的儀式作用，將其定義為協助同一社區成員建立共識、降低衝突，進而增進相互瞭解，並傳遞共有文化，創建新秩序與經驗的共同溝通活動。
    The purpose of this study is to explore the limitations, as well as the prospects, of public relations research, with a hope to initiate more similar discussions in this area in the future. As the paper suggests, the dominant paradigms of the PR research have traditionally defined PR as `effective communication behaviors of the organization,` and therefore consider that any non-organizational behaviors in a society shall not be included as part of the PR definition. The author, nonetheless, reconsiders PR as a ritual behavior either in a societal or organizational level, with an aim to help build up the community sense, minimize conflicts, improve mutual understanding, and establish order. Public relations, under this new conceptualization, is not used to merely increment communication effects as originally thought, but to improve cultural linkages in a community.
    關聯: 廣告學研究,17,1-19
    数据类型: article
    显示于类别:[廣告學研究] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    17-1.pdf415KbAdobe PDF2611检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈