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    政大機構典藏 > 學術期刊 > 廣告學研究 > 期刊論文 >  Item 140.119/104372
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/104372


    Title: 論大陸商品廣告限制之解除--政策面及法律面之檢視
    Other Titles: Law and Policy on the Regulation of Advertisements on Chinese Products
    Authors: 高玉泉;林承宇
    Keywords: 廣告;合法管制;兩岸關係;世界貿易組織
    WTO;advertisements;China-Taiwan Relations;legal control
    Date: 2002-01
    Issue Date: 2016-11-30 14:19:13 (UTC+8)
    Abstract: 兩岸已經加入WTO,惟我國傳播媒體(包括平面及電子媒體)應如何接受大陸商品廣告,現行架構仍有檢討之必要。本文以為大陸商品廣告之法源依據,即「台灣地區與大陸地區人民關係條例」第三十四條嚴格限制大陸廣告之規定不但與現行政策不符,且於適用上多所紊亂,故有加以調整之必要;此外,本文尚提出政策面及法律面對於現行大陸商品廣告之管理方式,建議採「二階段管理」,以作為修法前之應用與修法時之參考。
    Taiwan and China have joined the WTO. This signifies the beginning of a new era for Taiwan's economic liberalization. Various economic policies must be adjusted. Among them, restriction on the advertisements of Chinese products under Art.34 of The Regulation on Taiwan-China Relation appears to be critical. This essay discusses the problems and solutions relating to the application of Art.34. It is suggested that a 'two-stage management' may be introduced to resolve the problems, and more importantly, to cope with the present liberalization policy.
    Relation: 廣告學研究,18,29-52
    Data Type: article
    Appears in Collections:[廣告學研究] 期刊論文

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