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    Title: 台北市連鎖便利商店之空間分析
    The spatial differences of convenience stores in Taipei
    Authors: 李昕
    Contributors: 王信實
    李昕
    Keywords: 連鎖式便利商店
    便利商店密度
    民政資料
    地理資訊系統
    泰森多邊形
    波松分配
    Chain convenience store
    Store density
    Demographic factors
    Thiessen polygon
    Geographic Information System
    Poisson regression
    Date: 2014
    Issue Date: 2017-02-08 16:47:19 (UTC+8)
    Abstract: 截至2012年,台灣的便利商店密度高居全世界之首,但是根據公平交易委員會的調查,連鎖式便利商店的數量仍逐年攀升,我們認為消費者的特性和空間差異應為影響便利商店密度分布的關鍵因素。然而,由於資料取得的不易與資料齊全度的不足,目前台灣地區針對地理空間環境因素與便利商店密度的分析文獻屈指可數。本文首先利用地理資訊系統劃分以250公尺與300公尺為半徑的圓形市場和泰森多邊形市場,再建構一波松分配模型試闡明台北市民政資料、便利商店的競爭資料以及便利商店周圍環境的差異資料對於市場環域內便利商店密度的影響。本研究歸納出台北市便利商店之空間差異造成其分布的顯著影響,證明便利商店業者在展店時確實會考慮新店址之地理環境差異。
    Reference: Applebaum, W. (1968). Guideline to Store location research-with emphasis on Supermarket. Massachusetts: Addison-Wesley.
    Goodchild, M. F., and V. T. Noronha. (1987). Location-Allocation and Impulsive Shopping: The Case of Gasoline Retailing. New York: Van Nostrand Reinhold.
    Huang, C.-H. (2003). An Empirical Study on the Relationship between Customer Value, Service Quality and Customer Satisfaction-In Cases of Supply Chain for Convenient Stores Franchise Chain Systems. M. A. thesis, Su Tae University, Kaohsiung, Taiwan.
    Jung, C.-T., Sun, C.-H. and Lee, W.-K. (2005). Spatial Data Mining on Census Data-A Case Study for Location Analysis of Convenience Stores in Taipei City. Journal of Taiwan Geographic Information Science (2), 45-56.
    Jung, C.-T., Sun, C.-H. (2006). Development of a GIS service based on Spatial Data Mining for Location Choice of Convenience Stores in Taipei City., Proc. SPIE 6421, Geoinformatics 2006: Geospatial Information Technology, 642117.
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    Nelson, R. L. (1968) The Selection of Retail Location, New York: McGraw-Hill.
    Netz, J., and B. Taylor (2002). Maximum or Minimum Differentiation? Location Patterns or Retail Outlets. Review of Economics and Statistics, 84, 162-175.
    Tsao, M.-C. (2003). The consumer typology and consumer behavior research of convenience stores. M.A. thesis, National Cheng Kung University, Tainan, Taiwan.
    Tu, M.-C. (2006). Indicating Relationship of Store Image, Product Attributes to Product Perception and Purchasing Intention-Fresh Food Products of Convenience Store as an Example. M.A. thesis, Yuan Ze University, Taoyuan, Taiwan.
    Yang, Y.-L. (2009). Consumers Purchase Decision of Chained Convenient Store at School Campus. M.A. thesis, Kun Shan Univer
    Description: 碩士
    國立政治大學
    經濟學系
    101258025
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0101258025
    Data Type: thesis
    Appears in Collections:[經濟學系] 學位論文

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