English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 94188/124659 (76%)
Visitors : 29641617      Online Users : 396
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 商學院 > 資訊管理學系 > 學位論文 >  Item 140.119/106825
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/106825

    Title: 創新商業模式下之資訊服務需求分析-以團體旅遊為例
    Information service demand analysis of innovative business model - a case study of group travel
    Authors: 吳守謙
    Wu, Sou-Chein
    Contributors: 季延平

    Chi, Yan-Ping
    Chen, Chiang-Ming

    Wu, Sou-Chein
    Keywords: 去中間化
    SCP Model
    Innovation of business model
    Date: 2016
    Issue Date: 2017-03-01 17:04:49 (UTC+8)
    Abstract: 2015年臺灣超過1,300萬人次出國,並由3,000多家旅行社服務,臺灣旅遊業競爭相當激烈。資訊科技與網際網路興起,促使電子商務模式日臻成熟,線上旅遊產品通路(OTA)也順勢發展。並且,全球廉價航空公司興起,航空公司因競爭激烈,利潤降低而欲向下游整合,自行創立旅行社直接服務消費者,都使得傳統旅行社面臨被去中間化的威脅。
    In 2015, over 13 million people in Taiwan traveled abroad and they were serviced by more than 3,000 travel agencies, showing how fierce competition is in the travel industry. At the same time, the rise of both the information technology and the Internet has led to the maturation of the E-Commerce model, followed by the development of online travel agencies. Moreover, the rise of low-cost airlines has prompted traditional airlines to start their own travel agencies and directly serve their customers, in order to compensate for the loss in profits due to increased competition. All factors mentioned above indicate the threats faced by traditional travel agencies nowadays.
    Therefore, this dissertation is aimed at understanding the current travel industry in Taiwan as well as challenges it faces by using the SCP model to analyze the following: phases involved in the development of traditional travel agencies, influence of governmental policies on the travel industry, market structure, corporate behavior and market performance. Furthermore, this dissertation will introduce an innovative business model for group traveling, obtained after interviewing experts, scholars, business customers and distributors. The model is then used to check whether effective reintermediation of the group traveling industry will occur by reviewing a specific case company, which has actively introduced IT to improve its operating efficiency, combined it with knowledge in management of the traveling field, and connected the value chain within and without the whole travel industry,. These actions have contributed to consistent transmission of travelers’ needs and uninterrupted service, which then increased the value of the case company itself as a middle man. Finally, this dissertation proposes several recommendations for the case company.
    Reference: 英文:
    Saaty, T. L. (1980). The Analytic Hierarchy Process. New York: McGraw-Hill.
    Saaty, T., & Takizawa, M. (1986). Dependence and independence: From linear hierarchies to nonlinear networks. European Journal of Operational Research, 26(2), 229-237.
    Aaker, D. A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York: The Free Press.
    Aaker, D. A. (1995). Building Strong Brands. New York: The Free Press.
    Andersson, T. D. (2007). The tourist in the experience economy. Scandinavian Journal of Hospitality and Tourism, 7(1), 46-58.
    Bain, J. (1968). Industrial Organization: A Treatise (2nd ed.). New-York: John Wiley.
    Bensaou, M. (1999). Portfolios of buyer-supplier relationships. Sloan Management Review, 40(4), 35-44.
    Berné, C., García-González, M., García-Uceda, M. E., & Múgica, J. M. (2015). The effect of ICT on relationship enhancement and performance in tourism channels. Tourism Management, 48, 188-198.
    Bian, J. S. (1968). Industry Organization (2nd ed.), New York: Wiley & Sons Inc.
    Biglaiser, G. (1993). Middlemen as experts. The RAND journal of Economics, 24(2), 212-223.
    Browning, V., So, K. K. F., & Sparks, B. (2013). The influence of online reviews on consumers' attributions of service quality and control for service standards in hotels. Journal of Travel & Tourism Marketing, 30(1-2), 23-40.
    Brozen, Y. (1971). Bain’s concentration and rates of return revisited, Journal of Law and Economics, 14, 351-369.
    Buhalis, D. (1998). Strategic use of information technologies in the tourism industry. Tourism management, 19(5), 409-421.
    Burke, J. & Resnuk, B. (1991). Marketing and Selling the Travel Product. Cincinnati: South Western Publishing Co.
    Chen, K. H., & Yung, C. Y. (2004). Business model for exploration of travel Websites in Taiwan. Tourism Management, 25(3), 405-407.
    Cheng, J. C., Wu, C. S., Yen, C. H., & Chen, C. Y. (2016). Tour leader attachment and customer citizenship behaviors in group package tour: The role of customer commitment. Asia Pacific Journal of Tourism Research, 21(6), 642-657.
    Chesbrough, H., & Rosenbloom, R. S. (2002). The role of the business model in capturing value from innovation: evidence from Xerox Corporation's technology spin‐off companies. Industrial and corporate change, 11(3), 529-555.
    Chircu, A. M., & Kauffman, R. J. (2000). Reintermediation strategies in business to business electronic commerce. International Journal of Electronic Commerce, 4(4), 7-42.
    Cohen, E. (1972). Toward a sociology of international tourism. Social research, 39(1), 164-182.
    Cohen, E. (2003). Backpacking: Diversity and change. Journal of tourism and cultural change, 1(2), 95-110.
    Crotti, R., & Misrahi, T. (2015). The Travel & Tourism competitiveness index 2015: T&T as a resilient contribution to national development, The Travel & Tourism Competitiveness Report 2015: Growth through Shocks, World Economic Forum, 3-28.
    Curtin, S. (2010). Managing the wildlife tourism experience: The importance of tour leaders. International Journal of Tourism Research, 12(3), 219-236.
    Edvardsson, B., Gustafsson, A., & Roos, I. (2005). Service portraits in service research: A critical review. International Journal of Service Industry Management, 16(1), 107-21.
    Ekiz, E. H., & Au, N. (2011). Comparing Chinese and American attitudes towards complaining. International Journal of Contemporary Hospitality Management, 23(3), 327-343.
    Ekiz, E., Au, N., & Hsu, C. (2012). Development of a tourist complaint constraint (TCC) scale. Scandinavian Journal of Hospitality and Tourism, 12(4), 373-399.
    Evans, P., & Wurster, T. S. (1999). Getting real about virtual commerce. Harvard Business Review, 77(6), 84-94.
    Hartman, A., (1981). Reaching consensus using the Delphi technique, Educational Leadership, 38(6), 495-97.
    Hedrick-Wong, Y., & Choong, D. (2016). Global Destination Cities Index 2016. MasterCard.
    Heung, V. C., & Chu, R. (2000). Important factors affecting Hong Kong consumers’ choice of a travel agency for all-inclusive package tours. Journal of travel research, 39(1), 52-59.
    Hsieh, S., O’Leary, J. T., Morrison, A. M., & Chang, P. H. S. (1993). Modelling the travel mode choice of Australian outbound travellers. Journal of Tourism Studies, 4(1), 51-61.
    Hsieh, S., O'Leary, J. T., & Morrison, A. M. (1994). A comparison of package and non-package travelers from the United Kingdom. Journal of international consumer marketing, 6(3-4), 79-100.
    Hu, W., & Wall, G. (2013). Tour guide management in Hainan, China: Problems, implications and solutions. Asia Pacific Journal of Tourism Research, 18(3), 205-219.
    Huang, S., & Hsu, C. H. C. (2009). Effects of travel motivation, past experience, perceived constraint, and attitude on revisit intention. Journal of Travel Research, 48(1): 29-44.
    Hyde, K. F., & Lawson, R. (2003). The nature of independent travel. Journal of Travel Research, 42(1), 13-23.
    Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008). Reinventing your business model. Harvard business review, 86(12), 57-68.
    Kim, S. E., & Lehto, X. Y. (2012). The voice of tourists with mobility disabilities: Insights from online customer complaint websites . International Journal of Contemporary Hospitality Management, 24(3), 451-476.
    Kotler, P., & Keller, K. L. (2006). Marketing Management (12th ed.). NJ: Prentice Hall.
    Kotler, P. (1994). Marketing Management Analysis, Planning, Implementation and Control (8th ed.). Prentice-Hill.
    Lai, C. N., Yu, T. K., & Kuo, J. K. (2010). How to say sorry: Increasing revisit intention through effective service recovery in theme parks. Social Behavior and Personality: An international journal, 38(4), 509-514.
    Lauterborn, R. F. (1990). New marketing litany: 4Ps passe, 4Cs take over. Advertising Age, 10.
    Lee, S., Jeon, S., & Kim, D. (2011). The impact of tour quality and tourist satisfaction on tourist loyalty: The case of Chinese tourists in Korea. Tourism Management, 32(5), 1115-1124.
    Lo, A., & Lam, T. (2004). Long-haul and short-haul outbound all-inclusive package tours. Asia Pacific Journal of Tourism Research, 9(2), 161-176.
    Lugosi, P., & Bray, J. (2008). Tour guiding, organisational culture and learning: Lessons from an entrepreneurial company. International Journal of Tourism Research, 10(5), 467-479.
    Mackenzie, S. H., & Kerr, J. H. (2013). Can't we all just get along? Emotions and the team guiding experience in adventure tourism. Journal of Destination Marketing & Management, 2(2), 85-93.
    MasterCard (2016). Asia Pacific Destinations Index 2016. MasterCard.
    Middleton, V. T. C. (1994). Marketing in Travel and Tourism (2nd ed.). Oxford: Butterworth-Heinemann.
    Morris, M., Schindehutte, M., & Allen, J. (2005). The entrepreneur's business model: Toward a unified perspective, Journal of Business Research, 58(6), 726-735.
    Morrison , M. A. (1989). Hospitality and Travel Marketing. New York: Delmar Publishers.
    Muhcina, S., & Popovici, V. (2008). Logistics and supply chain management in tourism. The Amfiteatru Economic Journal, 10(24), 122-132.
    Philips, R. G., & Webster, S. (1983). Group Travel. New York: Van Nostrand Reinhold.
    Powers,T. (1997). Marketing hospitality. Canada: John Wiley and Sons, Inc.
    Prayag, G., & Ryan, C. (2012). Antecedents of tourists’ loyalty to Mauritius The role and influence of destination image, place attachment, personal involvement, and satisfaction. Journal of Travel Research, 51(3), 342-356.
    Shepherd, W. G. (1990), The Economics of Industrial Organization (4th ed.). New York: Prentice-Hall International Editions.
    Sigala, M. (2008). A supply chain management approach for investigating the role of tour operators on sustainable tourism: The case of TUI. Journal of Cleaner Production, 16(15), 1589-1599.
    Stigler, G. J. (1952). The theory of price. New York: Macmillan Company.
    Timmers, P. (1998). Business models for electronic markets. Electronic Markets, 8(2), 3-8.
    Vargo, S. L., & Lusch, R. F. (2004b). The four services marketing myths: remnants from a manufacturing model, Journal of Service Research, 6(4): 324-35.
    Vargo, S. L., & Lusch, R. F. (2004a). Evolving to a new dominant logic for marketing. Journal of marketing, 68(1), 1-17.
    Weill, P., & Vitale, M. (2013). Place to space: Migrating to eBusiness Models. Cambridge: Harvard Business Press.
    Wong, J. Y., & Wang, C. H. (2009). Emotional labor of the tour leaders: An exploratory study. Tourism Management, 30(2), 249-259.
    Zhang, X., Song, H., & Huang, G. Q. (2009). Tourism supply chain management: A new research agenda. Tourism management, 30(3), 345-358.

    李柏甫(2012)。旅遊業綠色供應鏈管理發展策略之探討─DEMATEL 之應用(未出版之碩士論文)。國立臺北護理健康大學,臺北市。
    黃美英(2005)。企業願景、企業文化、員工生涯發展與組織承諾影響關係之研究-以劍湖山王子飯店為例 (未出版之碩士論文)。南華大學,嘉義縣。
    臺北市旅行商業同業公會(2016)。旅行業從業人員基礎訓練教材-第一篇:旅行業作業基本知識。取自http://www.tata.org.tw/contract/index_doc.jsp? infokindnbr=16
    Description: 博士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0100356507
    Data Type: thesis
    Appears in Collections:[資訊管理學系] 學位論文

    Files in This Item:

    File SizeFormat

    All items in 政大典藏 are protected by copyright, with all rights reserved.

    社群 sharing

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback