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    Title: 電源供應器業者客戶關係,協同合作與經營績效關係之研究-以F公司為例
    The association study among customer relationship, collaboration and business performance : a case study of F corporation
    Authors: 朱建龍
    Chu, Chien Lung
    Contributors: 李易諭
    朱建龍
    Chu, Chien Lung
    Keywords: 電源供應器
    客戶關係
    協同合作
    經營績效
    Power Supply
    Customer Relationship
    Collaboration
    Business Performance
    Date: 2017
    Issue Date: 2017-03-01 17:07:02 (UTC+8)
    Abstract: 摘 要
    電源供應器產業屬於電子零組件的一環,設計是在PCB上面,依照線路,使用合適零件,再組裝而成,所以也可以說是成品。但對下游應用端來說,電源供應器是整個產品其中的一個零件,因此,與其說電源供應器是零件、成品,不如說是配件來的恰當。既然是配件的角色,客戶關係好壞與否,便是重點。而如何進一步跟客戶協同合作,共創雙贏,並反映在經營績效上,更是企業營運優劣的關鍵。因此,本研究以客戶關係、協同合作與經營績效偽主軸,並以個案公司實際運作為例,探討三構面間的關係。
    本研究採用的是文獻分析法、個案研究法以及訪談法。先針對研究三構面進行過去的文獻資料的探討與分析,以電源供應器產業的F公司,及其客戶為主要訪談對象,依照相關理論的步驟與項目,進行與研究主題相關的資料搜集。將訪談資料整理後,陳述與個案相關的事實於本文相關章節中,並在文末做出總結。
    本研究的結論有三,(1) B2B供應鏈裡,客戶關係有時是規格與價格以外的重要因素。而協同合作在成本降低、合作彈性、品質管理以及採購上都有顯著的幫助;(2) 電源供應器業者可以在研究下游客戶產品的解決方案後,率先提出合適規格的產品,並在相關領域產業中,主動出擊,搶得先機;(3) CPFR 是供應鏈管理中,協同合作部分裡,很重要且實用的工具。


    關鍵詞:電源供應器、客戶關係、協同合作、經營績效
    Power supply belongs to electronic components. From the design, it can be finished goods as well. But for the downstream clients, the power supply is one of the parts for their product, so, rather than the power supply is a part, finished good, as it is appropriate accessories. Since it is the role of accessories, it’s important the customer relationship is good or bad. And how to further cooperation with customers to create a win-win situation, and reflected in the business performance, is also the key to the pros and cons of business operations. Therefore, this study takes the customer relationship, collaboration and business performance as the main axis, and takes the actual operation of the case company as an example to discuss the relationship between the three faculties.
    This study uses literature analysis, case study and interview. The research and analysis of the past literatures on the study of the three-faceted facets are carried out. The F-company in the power supply industry and its clients are the main interviewers. According to the steps and projects, the relevant information collection is carried out. After reviewing the collected data, put into the relevant sections and article. Then, makes conclusion and sums up in the end.
    There are three conclusions in this study. First, in B2B supply chain, customer relationship is more important factors than spec and price sometimes. Second, the power supply suppliers can study product solutions from the customers and find out the appropriate specifications models first. Take the initiative and grad the initiative. Third, CPFR is very important and practical tool in collaboration in the supply chain management.
    Reference: 參考文獻
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    二、英文部分
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    三、網頁部分
    1. MasterLink Security Corporation。產業景氣循環分類。取自 http://www.masterlink.com.tw/stock/chanye/chanyeL05.aspx
    2. MBA智庫百科。CPFR。取自 http://wiki.mbalib.com/zh-tw/CPFR
    3. MBA智庫百科。平衡計分卡。取自 http://wiki.mbalib.com/zh-tw/平衡计分卡
    4. MBA智庫百科。訪談法。取自 http://wiki.mbalib.com/zh-tw/访谈法
    5. MBA智庫百科。鑚石理論。http://wiki.mbalib.com/zh-tw/波特钻石理论模型
    6. ROHM。Thermal Printheads, KD2004-CF10A。取自 http://www.rohm.com.tw/web/taiwan/products/-/product/KD2004-CF10A
    7. 飛宏科技官網。Energy Efficiency Standards。取自https://www.phihong.com/support/green-zone/index.php
    8. 維基百科。五力分析。取自 https://zh.wikipedia.org/wiki/五力分析
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    103932055
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0103932055
    Data Type: thesis
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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