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    請使用永久網址來引用或連結此文件: http://nccur.lib.nccu.edu.tw/handle/140.119/106860


    題名: OTT興起與電信產業發展—以中華電信「中華影視」為例
    OTT business and telecom industry—a case of CHT video of Chunghwa Telecom
    作者: 蔡卓芬
    Tsai, Cho-Fen
    貢獻者: 吳文傑
    Wu, Jack
    蔡卓芬
    Tsai, Cho-Fen
    關鍵詞: OTT業務
    Telco-OTTs
    內容產業
    數位匯流
    中華電信
    OTT service
    Telco-OTTs
    Content industry
    Digital convergence
    Chunghwa telecom
    日期: 2017
    上傳時間: 2017-03-01 17:09:50 (UTC+8)
    摘要: The OTT service is defined as services provided via Internet, and video service is one of the most popular OTT services. To avoid being exploiting network resources and try to share the OTT service revenue, telecom operators or telcos, with the advantages of running CDN and IDC services, may choose to jump into OTT market by launching telco-OTT services.
    Chunghwa Telecom, being the largest telcos in Taiwan with experience of running MOD, the IPTV service, also launched its OTT service, CHT Video, to share the OTT revenue. Based on the broadcasting of Rio Olympic Games, CHT Video showed that young generation aged from 18 to 34 years old are the major customers to consume video OTT service, and sport events are one of the most popular attractions that differentiate OTT service from traditional TV offerings. This research conclude that content is still the key to develop OTT service, and Chunghwa Telecom is of advantage to running the telco-OTT service by strentghing content and service model to re-define media on the Internet.
    參考文獻:  元智大學數據與數位匯流創新中心政策法規研究團隊。「OTT 產業政策白皮書」, 2016年5月。
     Body of European Regulators for Electronic Communications. “Repont on OTT services,” January 2016.
     Greg Ireland, Research Director, Multiscreen Video of IDC. “2015 Consumer Video Survey: U.S. OTT Video Results”
     Paris Bustyn, OVUM Research Company. “OTT Media Companies: An Important Opportunity for Wholesale Carriers,” January 2016
     Digital TV Research. “The Asia Pacific OTT TV & Video Forecasts Report,” June 2016
     Dmitry Ivanov, Informa Telecom & Media. “Why Do Telecom Operators Need CDN?” February 2014.
     Varun Ahuja, Asia Pacific Equity Research, Credit Suisse. “OTT threat—Real for Singapore” January 2016
     中華電信內部報告。「中華影視--使用體驗整合設計案」。2016年1月
     中華電信內部報告。「奧運專題檢討--UX」。2016年9月。
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    103933021
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0103933021
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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