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    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/108919
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/108919


    Title: Effects of Personality Traits on Member Loyalty to Online Communities: Investigation from the Views of Relationship Proneness, Relational Benefits, and Relationship Quality
    Authors: 湯宗益
    Shih, Ying-Wei;Huang, Hsien-Chang;Tang, Tzung-I
    Contributors: 資管系
    Keywords: Online Communities, Personality Traits, Relationship Proneness, Relational Benefits, Relationship Quality, Loyalty
    Date: 2016-08
    Issue Date: 2017-04-17 16:24:19 (UTC+8)
    Abstract: The ubiquity of the Internet has accelerated the growth of online communities. The administrators of such communities must consider not only how to recruit new members, but also how to encourage loyalty among existing members. Based on previous works, the present study explored the relationships among personality traits, relationship proneness, relational benefits, relationship quality, and loyalty in the context of online communities. The research sample comprised 599 online community members. The results indicated the positive effects of social affiliation and involvement on relationship proneness, of relationship proneness on relational benefits, of relational benefits on satisfaction and relationship commitment, of satisfaction on relationship commitment and loyalty, and of relationship commitment on loyalty.
    Relation: International Journal of Science, Technology and Society, 4(3), 41-47
    Data Type: article
    DOI 連結: http://dx.doi.org/10.11648/j.ijsts.20160403.11
    DOI: 10.11648/j.ijsts.20160403.11
    Appears in Collections:[資訊管理學系] 期刊論文

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