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    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/108990
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/108990


    Title: Understanding Players’ Achievement Values from MMORPGs: An Exploratory Study
    Authors: 洪為璽
    Hung, Wei-His;Lin, C.Y;Fang, K.T;Tu, C.C.
    Contributors: 資管系
    Keywords: Fantasy, Achievement values, Adventure, Focus group method, Online games
    Date: 2015-10
    Issue Date: 2017-04-20 16:45:39 (UTC+8)
    Abstract: Purpose– Achievement is considered to be an important value for students. The purpose of this paper is to explore what achievement values were derived from playing massively multiplayer online role-playing games (MMORPGs), especially for high-engaged MMORPGs players. Design/methodology/approach– The research employed two approaches to collect data: focus group and a web survey of online game players were conducted. Moreover, an addiction-engagement scale was used to ensure all participants were genuinely highly engaged MMORPGs players in data collection process. There are 12 highly engaged players were recruited as focus group members in Phase 1. The online survey yielded 315 responses, of which 267 were considered valid, and 177 of those were considered to be genuine highly engaged players in Phase 2. In the study, exploratory factor analysis was performed to reveal underlying structure of achievement values. Findings– The result focussing on popular MMORPGs reveal that highly engaged players derived six achievement values from playing MMORPGs, including fantasy satisfaction, adventure, victory, socialization ability, self-actualization, and advancement of wealth and status. Originality/value– In view of the prevalence of MMORPGs, it is imperative to draw attention to understand students’ achievement values derived from playing MMORPGs. By doing that, educators know how to bridge students’ achievement values to their academic performance.
    Relation: Understanding Players’ Achievement Values from MMORPGs: An Exploratory Study, 25(5), 829-851
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1108/IntR-12-2013-0268
    DOI: 10.1108/IntR-12-2013-0268
    Appears in Collections:[資訊管理學系] 期刊論文

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