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政大典藏 > College of Commerce > Department of MIS > Periodical Articles > Item 140.119/110190

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/110190

Title:	Aligning Websites With Enterprise Success: An Evaluative Approach
Authors:	洪為璽 Hung, Wei-Hsi;Ku, Cheng-Yuan;McQueen, Robert John;Chang, Li-Min
Contributors:	資管系
Keywords:	Organizational critical activities;Website design;Business success;Importance-performance analysis
Date:	2012-06
Issue Date:	2017-06-05 15:00:03 (UTC+8)
Abstract:	Substantial resources have been continuously invested in Website development since this technology was introduced. However, it is still unclear whether enterprise sites fully support their primary business activities. This paper proposes the use of organizational critical activities (OCAs) to help businesses align Web designs with business priorities and thus to achieve success. A case study is presented to demonstrate why identification of OCAs provides the opportunity to understand and monitor the effectiveness of Websites in supporting business activities. The importance-performance analysis (IPA) technique is used to analyze and understand the alignment of Websites with enterprise priorities. It is concluded that OCAs and IPA may assist enterprises in designing, implementing, and monitoring Websites in terms of supporting the activities that are crucial for business success.
Relation:	Journal of Computer Information Systems, Volume 52, Issue 4 pp.49-58
Data Type:	article
DOI link:	http://dx.doi.org/10.1080/08874417.2012.11645576
DOI:	10.1080/08874417.2012.11645576
Appears in Collections:	[Department of MIS] Periodical Articles

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