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    政大機構典藏 > 理學院 > 心理學系 > 期刊論文 >  Item 140.119/110224
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/110224


    Title: 看的越久廣告效果越好嗎?由眼動探討改變偵測作業中置入物的效果
    Other Titles: Would Longer Fixation Duration Lead to Better In-Game Advertising Effect? The Effects of Placement in a Change Detection Task from Eye Movement Evidence
    Authors: 張李竹;顏乃欣
    Chu, Chang-Lee;Yen, Nai-Shing
    Contributors: 心理系
    Keywords: 注意力;偵測改變作業;眼動追蹤儀;attention;change detection;eye tracker
    Date: 2016-12
    Issue Date: 2017-06-12 17:39:40 (UTC+8)
    Relation: 中華心理學刊, Vol.59, No.1 ,P1 - 27
    Data Type: article
    DOI 連結: http://dx.doi.org/10.6129%2fCJP.20170112
    DOI: 10.6129/CJP.20170112
    Appears in Collections:[心理學系] 期刊論文

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