政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/110589
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    政大機構典藏 > 商學院 > 資訊管理學系 > 期刊論文 >  Item 140.119/110589


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    题名: The Evaluation Factors of Adopting SoLoMo Services: The Hybrid Fuzzy MCDM Approach
    作者: 楊亨利
    Yang, Heng-Li;Lin, Shiang-Lin
    贡献者: 資管系
    关键词: SoLoMo;Fuzzy theory;Analytic hierarchy process;Analytic network process;Decision-making trial and evaluation laboratory;Privacy risk
    日期: 2016-08
    上传时间: 2017-06-29 10:04:32 (UTC+8)
    摘要: SoLoMo services are emerging mobile services, which combine different software and hardware techniques, enabling users to obtain location-based information at any time and place as well as exchange, interact, and communicate messages with other people in real time. Since SoLoMo services contain two types of the most widely used mobile applications, different users might have different needs for and expectations on these services. This study proposed a three-stage hybrid fuzzy multicriteria decision-making (MCDM) model and applied fuzzy analytic network process (FANP) and the decision-making trial and evaluation laboratory (DEMATEL) to analyze, from an angle of integral SoLoMo services, the critical factors evaluated by users in adopting SoLoMo services. In addition, this study also discussed how the users make their choices after they have weighed between the privacy consideration and the use of complete SoLoMo services. The analysis results reported that popularity degree of service, information accuracy of service, privacy risk, maintaining affection and friendship with others, and location-based store information search are the top five ones among these critical positive and negative factors considered by users while adopting SoLoMo services. Furthermore, the analysis indicated that for achieving information accuracy of service, location-based store information search, and maintaining affection and friendship with others, SoLoMo service users would tolerate more privacy risk.
    關聯: Service Business,pp 1–29
    数据类型: article
    DOI 連結: http://dx.doi.org/10.1007/s11628-016-0322-5
    DOI: 10.1007/s11628-016-0322-5
    显示于类别:[資訊管理學系] 期刊論文

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