In many scholarly writings about journalism, the idea can be found that competitive pressure urges journalists to make news more arousing. This hypothesis was tested in two cultural settings: the Western European culture and the Chinese-dominated culture. A total of 3028 TV news stories from seven different markets, or 12 different news programs, were analyzed on the presence of arousing news characteristics. High competitive pressure at the market level appeared to contribute to the prevalence of arousing news, but this effect was more pronounced in the Chinese-dominated culture than in the Western European culture. Effects of high competitive pressure at the station level were only observed in the Western European culture.