政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/110614

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | 全文笔数/总笔数 : 110119/141057 (78%)
造访人次 : 46533149 在线人数 : 978

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

政大機構典藏 > 傳播學院 > 廣播電視學系 > 期刊論文 > Item 140.119/110614

请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/110614

题名:	Towards an understanding of intention to use mobile videos: Impression management, perceived facilitation, and social norms
作者:	林翠絹 Lin, T. T. C.
贡献者:	廣電系
日期:	2015
上传时间:	2017-06-29 10:25:00 (UTC+8)
摘要:	Due to prevalent use of phablets and 3G/4G cellular networks, watching mobile videos has become increasingly popular worldwide. This study identifies multilevel psychosocial factors predicting individual intention to use mobile audiovisual services. The national telephone survey obtained a random sample of 503 respondents. The findings show variables of the theory of planned behavior (TPB; i.e., attitude, subjective norm, and perceived behavioral control) and social norms are key predictors for mobile video consumption. In the research model, impression management is significantly associated with attitude, subjective norm, and individual social norms while perceived government and operator facilitation are associated with collective social norms. The hierarchical multiple regression analysis reveals that the extended TPB model accounts for 62% variance of intention to use mobile videos.
關聯:	Mobile Media and Communication, 3(1), 106-124
数据类型:	article
DOI 連結:	http://dx.doi.org/10.1177/2050157914555426
DOI:	10.1177/2050157914555426
显示于类别:	[廣播電視學系] 期刊論文

文件中的档案:

档案	描述	大小	格式	浏览次数
106-124.pdf		478Kb	Adobe PDF2	398	检视/开启

在政大典藏中所有的数据项都受到原著作权保护.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

数据加载中.....