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    Title: Exploring mobile TV trials in Singapore: An analysis of stakeholders and market competitiveness
    Other Titles: 新加坡行動電視產業發展初探
    Authors: 林翠絹
    Lin, T. T. C.
    Contributors: 廣電系
    Keywords: 六力分析模式;行動電視;行動通訊;營運模式
    six forces model, mobile TV, mobile communication, DVB-H, 3G, business model, mobile policy
    Date: 2009
    Issue Date: 2017-06-29 11:06:15 (UTC+8)
    Abstract: Using in-depth interview and document analysis, this exploratory paper elaborates the development of Singapore‟s mobile TV industry, analyzes stakeholders‟ business models, and uses the Six Forces model to examine industrial competitiveness. The findings reveal stakeholders tend to select DVB-H technology and adopt a consortium-led business model. The Six Forces analyses show that competition (rivalry, new entrant) and complementor/government are the forces that favor the rollout; however, insufficient mobile TV content and services, nebulous user demands, and strong substitutes are likely to inhibit its uptake. The study suggests the subscription model will be beneficial to push Singapore‟s initial mobile TV market.
    Relation: Journal of Information & Communication(玄奘資訊傳播學報), 6, 15-35
    Data Type: article
    Appears in Collections:[廣播電視學系] 期刊論文

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