English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 94586/125118 (76%)
Visitors : 30515590      Online Users : 412
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/110623

    Title: Exploring mobile TV trials in Singapore: An analysis of stakeholders and market competitiveness
    Other Titles: 新加坡行動電視產業發展初探
    Authors: 林翠絹
    Lin, T. T. C.
    Contributors: 廣電系
    Keywords: 六力分析模式;行動電視;行動通訊;營運模式
    six forces model, mobile TV, mobile communication, DVB-H, 3G, business model, mobile policy
    Date: 2009
    Issue Date: 2017-06-29 11:06:15 (UTC+8)
    Abstract: Using in-depth interview and document analysis, this exploratory paper elaborates the development of Singapore‟s mobile TV industry, analyzes stakeholders‟ business models, and uses the Six Forces model to examine industrial competitiveness. The findings reveal stakeholders tend to select DVB-H technology and adopt a consortium-led business model. The Six Forces analyses show that competition (rivalry, new entrant) and complementor/government are the forces that favor the rollout; however, insufficient mobile TV content and services, nebulous user demands, and strong substitutes are likely to inhibit its uptake. The study suggests the subscription model will be beneficial to push Singapore‟s initial mobile TV market.
    Relation: Journal of Information & Communication(玄奘資訊傳播學報), 6, 15-35
    Data Type: article
    Appears in Collections:[廣播電視學系] 期刊論文

    Files in This Item:

    File Description SizeFormat
    15-35.pdf382KbAdobe PDF269View/Open

    All items in 政大典藏 are protected by copyright, with all rights reserved.

    社群 sharing

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback