English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 94586/125118 (76%)
Visitors : 30517378      Online Users : 329
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/110627

    Title: Perceived characteristics, perceived popularity, and playfulness: Youth adoption of mobile instant messaging in China
    Authors: 林翠絹
    Lin, T. T. C.
    Contributors: 廣電系
    Date: 2014
    Issue Date: 2017-06-29 11:07:14 (UTC+8)
    Abstract: Mobile instant messaging (MIM) has been gaining in popularity in China due to its free and user-friendly nature. Few scholarly studies have investigated factors affecting the adoption of MIM among Chinese youth. This web survey examined perceived characteristics of MIM and its adopter characteristics among 18 to 30 year-old users in China. The study found that the majority of Chinese youths adopted WeChat and Mobile QQ services and used texting most often. Socialization was their main purpose of using MIM. More than 75% of respondents used it to connect with friends, colleagues, and classmates. The results also showed age had a negative influence on the adoption levels of MIM while compatibility, perceived popularity, and perceived playfulness were positively associated with MIM usage among Chinese youths. Contrary to prior studies, perceived trialability of MIM was negatively related to MIM use. The implications of MIM usage and adoption are discussed.
    Relation: China Media Research, 10(2), 60-71
    Data Type: article
    Appears in Collections:[廣播電視學系] 期刊論文

    Files in This Item:

    File Description SizeFormat

    All items in 政大典藏 are protected by copyright, with all rights reserved.

    社群 sharing

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback