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    Title: 數位時代領導人
    Who is leading digital in organization(s)
    Authors: 葉慧琳
    Yap, Huei-Ling
    Contributors: 吳文傑
    Wu, Jack
    葉慧琳
    Yap, Huei-Ling
    Keywords: 領導力
    資訊長
    數位長
    行銷長
    Leadership
    Chief Information Officer
    Chief Digital Office
    Chief Marketing Officer
    Date: 2017
    Issue Date: 2017-07-03 14:38:58 (UTC+8)
    Abstract: As organizations are getting more dependent on the use of technologies, it is essential to identify the shape of organization’s digital leaders in order to adapt rapidly into the opportunities of digital transformation and remain competitive. However, there might be gap for leaders in managing this digital trend. This creates a research opportunity to learn about the requirements of leaders in creating new leadership at this digital age. Extant literatures have provided the drivers or determinants of digital transformation, which are customer knowledge, leadership style and contextual factors of organizations. The CIOs, CDOs, and CMOs are the essential candidates in leading digital of an organization. In this paper, the roles and responsibilities of CIO, CDO, and CMO would be examined and the gap occurred between existing capabilities of leaders and new digital leadership will be analyzed.
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    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    103933049
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0103933049
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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