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    請使用永久網址來引用或連結此文件: http://nccur.lib.nccu.edu.tw/handle/140.119/110685

    題名: 在巴拿馬運河提供供應服務之商業企畫書
    Business plan for supply services in the panama canal
    作者: 羅勁平
    Tuñón, Jean
    貢獻者: 吳文傑
    Wu, Jack
    Tuñón, Jean
    關鍵詞: 加油
    Panama canal
    Manzanillo port
    日期: 2017
    上傳時間: 2017-07-03 14:39:35 (UTC+8)
    摘要: In terms of macroeconomic developments, the economic status in the Caribbean Region is largely driven by the global economy as well as developments in the US. Going forward, tourism is expected to remain as a key economic driver for the Caribbean region. Furthermore, the US is likely to continue to play a major influence.
    The bunkering industry in the Caribbean has been developing steadily for decades due to its popularity as a cruise ship destination and transshipments hub for east-west and north south cargo shipping routes. The enlargement of the Panama Canal is further expected to change competition dynamics between the region’s bunkering centers as a result of increase in shipping traffic and larger vessels.
    The shipping industry is the major demand driver for bunkering. It should be noted that both container liner and cruise sector as the two largest demand segments are concentrated. So in TL Blue Oceans LTD. our goals would be that our decision factors by ship operators with respect to bunkering operations and critical concerns can be summarized by 8 attributes:
    • 1 Bunker quality
    • 2 Market transparency (corruption free)
    • 3 Bunker price competitiveness
    • 4 Reliability and punctuality of bunker suppliers
    • 5 Bunkering facilities and services (adequacy and efficacy)
    • 6 Availability of all fuel grades including low-sulphur bunkers
    • 7 Location of port
    • 8 Government policies (e.g. quality control) and incentives
    參考文獻: Panama Canal Background: https://www.pancanal.com/eng/op/transit-stats/2016/Table08.pdf
    IBISWorld. “Bunkering Services and Supply and Logistic World in America, Europe and China” May 11Th, 2013
    Ivan Png “Competitive Markets, Managerial Economics – 5th Edition. New York. May 2015. Pp. 19 – 118
    Bunkering Report obtained at: https://www.bunkerspot.com/images/mags/mag_pdfs/BS_v6i2_aprmay_09.pdf
    Castaño, Oscar Daniel. La Prensa Panama. El Futuro del Canal con la Expansión, author says. July 12th, 2016. Obtained at: http://impresa.prensa.com/sociales/Empresarios-estrategia-Canal
    Supply services industry: https://www.cepsa.com/stfls/CepsaCom/Coorp_Comp/Informe%20Anual%20CEPSA/CEPSA-Annual-Report-2012.pdf
    About my competitors: http://www.miic.gov.jm/sites/default/files/pdfs/FINAL%20Bunkering%20Hub%20Report%2130331.pdf
    Statistics about the Panama Canal: https://www.pancanal.com/eng/op/transit-stats/
    Hughes, Sophie. Panama Canal in Numbers. Obtained at: http://www.telegraph.co.uk/travel/destinations/central-america/panama/articles/Panama-Canal-in-numbers/ . June 6th, 2016
    描述: 碩士
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0104933071
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文




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