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    題名: 公司如何對社會及環境友善 : 四間公司之比較
    How can firms be socially and environmentally friendly? The comparison of four corporations
    作者: 高芬霓
    Coumau, Fanny
    貢獻者: 林月雲
    Lin, Carol
    高芬霓
    Coumau, Fanny
    關鍵詞: 環境
    B型企業
    公司角色
    社會
    共享價值
    Environment
    B Corporations
    Role of corporations
    Society
    Shared value
    日期: 2017
    上傳時間: 2017-07-03 14:39:38 (UTC+8)
    摘要: The role firms should play in the fight against depletion of natural resources and the shortcomings of their actions that affect people occupy a central position in the public debate. This paper argues that every firm, whatever its size, industry or country of origin can and should integrate the environment and society as a whole in their decisions and in turn, use business as a source for good. In this paper, I first take a snapshot of the debate occurring between the main actors at stake (consumers, governments and companies themselves). I then explain an existing program that intends to tackle the question of responsibility of businesses (B Corporations). Afterwards, I compare four companies (2 B Corporations, 2 non B Corporations), and analyze their actions through the 7S Model of McKinsey coupled with other relevant criteria. I conclude with the argument that firms actually benefit from taking care of the environment and of people around them. Indeed, doing so increases employees’ loyalty and responsibility, boosts firms’ awareness through a green image, appeals to the will of customers to consume responsibly and encourages those who are not decided yet to do so. Furthermore, it allows businesses to undertake a sustainable approach that will not jeopardize the resources they need to be around in the future.
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    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    105933054
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0105933054
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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