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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/110686

    Title: 公司如何對社會及環境友善 : 四間公司之比較
    How can firms be socially and environmentally friendly? The comparison of four corporations
    Authors: 高芬霓
    Coumau, Fanny
    Contributors: 林月雲
    Lin, Carol
    Coumau, Fanny
    Keywords: 環境
    B Corporations
    Role of corporations
    Shared value
    Date: 2017
    Issue Date: 2017-07-03 14:39:38 (UTC+8)
    Abstract: The role firms should play in the fight against depletion of natural resources and the shortcomings of their actions that affect people occupy a central position in the public debate. This paper argues that every firm, whatever its size, industry or country of origin can and should integrate the environment and society as a whole in their decisions and in turn, use business as a source for good. In this paper, I first take a snapshot of the debate occurring between the main actors at stake (consumers, governments and companies themselves). I then explain an existing program that intends to tackle the question of responsibility of businesses (B Corporations). Afterwards, I compare four companies (2 B Corporations, 2 non B Corporations), and analyze their actions through the 7S Model of McKinsey coupled with other relevant criteria. I conclude with the argument that firms actually benefit from taking care of the environment and of people around them. Indeed, doing so increases employees’ loyalty and responsibility, boosts firms’ awareness through a green image, appeals to the will of customers to consume responsibly and encourages those who are not decided yet to do so. Furthermore, it allows businesses to undertake a sustainable approach that will not jeopardize the resources they need to be around in the future.
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0105933054
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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