政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/110689

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/110689

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/110689

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题名:	概觀全球奢侈品產業中之個人物品以及中國消費者對奢侈品品牌的態度 Overview of the global personal goods luxury industry and chinese consumer attitudes towards luxury brands
作者:	韓艾卡 Henao, Erika
贡献者:	白德傑 Brodowsky, Glen 韓艾卡 Henao, Erika
关键词:	奢侈個人商品中國消費者優惠 Luxury Personal goods Chinese consumers Premium
日期:	2017
上传时间:	2017-07-03 14:40:16 (UTC+8)
摘要:	The luxury industry is one of the most powerful and solid industries of all times. In 2015, it surpassed €1 trillion in retail sales value, increasing year after year with a constant growth rate around 5% at constant exchange rates. However, the luxury goods market found a slowdown in its growth, national economies started to recover step by step after the 2008-09 economic crisis and the market keeps attracting wealthy Chinese tourist`s. Indeed, they bought half of the luxury goods sold in 2015. The purpose of this thesis is to understand the Global personal luxury goods evolution over the years and the increasing role of Chinese consumers who fuel its continued growth. It provides an historical overview, summarizes the economic analysis of the industry, and includes a literature about the motivations of Chinese luxury purchases.
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描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 105933062
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G1059330621
数据类型:	thesis
显示于类别:	[國際經營管理英語碩士學程IMBA] 學位論文

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