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    Title: 在巴拿馬市設立珍珠奶茶舖
    Crea8tive Tea: a bubble tea shop in Panama
    Authors: 羅道基
    Loo, Robert
    Contributors: 林月雲
    Lin, Carol
    羅道基
    Loo, Robert
    Keywords: Crea8tive Tea
    珍珠奶茶舖
    珍珠奶茶
    巴拿馬
    Crea8tive Tea
    Bubble tea shop
    Bubble tea
    Panama
    Date: 2017
    Issue Date: 2017-07-11 11:48:54 (UTC+8)
    Abstract: Crea8tive Tea LLC is a startup business Panama, Panama City. The main objective of Crea8tive Tea is to serve the freshest Bubble Tea and desserts using the finest possible ingredients in the market by providing different flavors targeted towards the Asian and non-Asian Panamanian market. We will provide products that are natural and of high quality to cater the segment of the population that seeks a gastronomical journey.
    The Bubble Tea beverage & dessert industry is currently booming and there is an opportunity to leverage this moment and maximize our profits. Fortunately, Bubble Tea is not that known yet, especially for the non-Asian population. Most of the Bubble Tea Shops prepare their drinks with additives and non-natural ingredients that are harmful to our health and Crea8tive wants to target this market.
    An initial investment of $28,000 is required to start the business and our initial capital investment is of $50,000 funded by two business partners. Based on the financial section, starting from year 2 we will start to see our Return on Investment (ROI).
    It is important to keep in mind that there is still a risk that Bubble Tea might not be a drink that can be quickly accepted by the non-Asian segment because it is a niche market. On the other hand, our marketing know-how and assorted flavors targeted to the non-Asian Panamanians will be a solution to this challenge and become leaders in the industry.
    Reference: 1. &quot;Panama: Te Importacion.&quot; Actualitix World Atlas Web. 26 May. 2017. <https://es.actualitix.com/pais/pan/panama-te-importacion.php>.

    2. &quot;Demographics of Panama.&quot; Wikipedia. Wikimedia Foundation, Web. 26 May. 2017. < https://en.wikipedia.org/wiki/Demographics_of_Panama>.


    3. “Panamenos Destinan el 5 de sus gastos para el café” Panama America Web. May 26. 2017
    <http://www.panamaamerica.com.pa/tema-del-dia/panamenos-destinan-el-5-de-sus-gastos-para-el-cafe>
    4. “What Do The World’s 15 Most Expensive Coffees Taste Like?” Javalush Web. May 26. 2017.
    < https://www.javalush.com/worlds-15-expensive-coffees-taste-like/>

    5. ”Teatime in Panama” Central America Data. Business Information, Web. 26. May 2017
    < http://www.centralamericadata.com/en/article/home/Teatime_in_Panama>

    6. “Panama” Worldbank. Web. 26 May. 2017.
    http://www.worldbank.org/en/country/panama

    7. “Panama Economic Outlook” Focus Economics. Web. May 26. 2017.
    < http://www.focus-economics.com/countries/panama>

    8. “Panama’s Chinese Community” La Prensa. Web. May 26. 2017 <http://impresa.prensa.com/opinion/Panama-Itzel-Karina-Chen-Chan_0_4177832230.html>

    9. “Information Search and Decision Making” USC Marshall Web. May 26. 2017.
    < https://www.consumerpsychologist.com/cb_Decision_Making.html>

    10. “What is BPA (bisphenol A)? Is BPA Harmful?” Medical News Today. Web. May 26. 201. <http://www.medicalnewstoday.com/articles/221205.php>
    11. “Tendencias Digitales” Data Analisis Web. May. 26. 2017.
    <http://www.datanalisis.com/tag/tendencias-digitales/>

    12. “Panama’s Population” WorldOMeters Web. May 26. 2017
    <http://www.worldometers.info/world-population/panama-population/>
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    104933051
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0104933051
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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