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    題名: 台灣人至中美洲之旅遊規劃商業企畫書
    Business plan: tour operator central America-Taiwan
    作者: 張志杰
    Pleitez, Hector
    貢獻者: 曾穗鋒
    Tseng, George
    Pleitez, Hector
    關鍵詞: 台灣人
    Central america
    Tour operator
    Business plan
    日期: 2017
    上傳時間: 2017-07-11 11:50:19 (UTC+8)
    摘要: In the Tourism Industry, companies that offer the service of creating and selling package holidays to travelers are called Tour Operators. These all-inclusive holidays may include round trip flight tickets, accommodation in hotels, transportation, entrances to the tourist attractions and the assistance of a professional tour guide. Our Tour Operator established in El Salvador will provide tourism services for Taiwanese travelers willing to make a journey in Central America and visit the main attractions along its seven countries: Guatemala, Belize, El Salvador, Honduras, Nicaragua, Costa Rica and Panama.
    Our strategy is focused on building alliances with Taiwanese partners, which are part of our target Corporate Customers. Operating in Taiwan, these companies are specialized on selling package holidays for traveling around the world, so they possess the necessary experience and resources to attract our Final Customers.
    Other several tour operators in Central America, conforming the group of our Competitors, rely on a similar business model. However, they haven’t yet taken advantage of the huge Asian market because they focus on providing service exclusively to the saturated American and European market.
    This Business Plan offers a practical approach on which over a period of three years, first our Start-Up will enter the Taiwanese market by creating alliances with the main Taiwanese tour operators. After going over this period, a future expansion to other Asian markets including China would be considered using a resembling business model. 
    參考文獻: Lion Travel Tour Operator (Taiwan) web page: http://www.liontravel.com/webpd/webpdsh00.aspx?sKind=1&sProd=SITSC4N1AV
    Colorful Tour Operator (Taiwan) web page: http://www.hifly.com.tw/tour/overseas/overseas_item.php?xid=101
    Toucan Holiday Tour Operator (Taiwan) web page: http://www.yoyofly.com/tour-detail.asp?seq=20
    Deluxe Seed Tour Operator (Taiwan) web page: http://www.deluxeseed.com/eWeb/GO/L_GO_Type.asp?iMGRUP_CD=USM16&iSUB_CD=GO&JOIN_TP=1
    Caneis Tour Operator (Taiwan) web page: http://caneis.tourcenter.com.tw/webpd/webpdsh00.aspx?sProd=17XA717AV1
    Avitours Tour Operator (El Salvador) web page: http://www.avitours.com.sv/elsalvador/index.html
    Grupo Amate Tourism Group (El Salvador) web page: http://www.grupoamate.com.sv/index.php
    Amate Travel Agency (El Salvador) web page: http://www.ltnelsalvador.travel/
    Linea Ejecutiva Transport Company (El Salvador) web page: http://www.lineaejecutiva.com.sv/
    Salvadorean Tour Operator (El Salvador) web page: http://salvadoreantours.com/
    GreenBlueRed Tour Operator (El Salvador) web page: http://www.greenbluered.com/index.htm
    Oro Travel Tour Operator (Nicaragua) web page: http://www.orotravel.com/
    List of World Heritage Sites in Central America: https://en.wikipedia.org/wiki/List_of_World_Heritage_Sites_in_Central_America
    描述: 碩士
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0104933054
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文


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