English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 109952/140891 (78%)
Visitors : 46245557      Online Users : 1116
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/110843


    Title: 針對第三波女性主義的內容分析-以ELLE她雜誌為例
    A content analysis of Third Wave Feminism in ELLE Magazine from 1992 to 2016
    Authors: 潘蓉慧
    Pan, Jung Hui
    Contributors: 郭貞
    潘蓉慧
    Pan, Jung Hui
    Keywords: 時尚雜誌
    第三波女性主義
    她雜誌
    台灣女性主義
    ELLE 雜誌
    Third Wave
    Feminism
    Fashion magazine
    ELLE magazine
    Content analysis
    Date: 2017
    Issue Date: 2017-07-11 11:57:05 (UTC+8)
    Abstract: 本研究主要探討1992年至2016年時尚雜誌中第三波女性主義的訊息量變化。由於時尚雜誌大多呈現出傳統女性性別刻板印象,時尚雜誌一直以來被視為打壓女性主義的象徵,例如說:女性打扮自己是為了取悅男人,女人的幸福取決於能否找到一位丈夫…等。第三波女性主義一詞起源於一九九零年代,有別於過往的女性主義,第三波女性主義認為流行文化、大眾文化能夠成為一個發揚女性主義的載具。以往社會於女性主義的刻板印象為男人婆、厭男的、不修邊幅的女性,使得一般女性無法與女性主義產生更多認同感以及更深的了解,更因為受到女性主義者刻板印象的框架女性多半依然不願意承認自己是女性主義者。因此第三波女性主義的出現即是為了打破以往社會對女性主義者偏頗的刻板印象。
    此研究採用內容分析法,針對時尚雜誌ELLE 她雜誌 1992年到2016年的雜誌內容進行分析。將第三波女性主義的中心思想進一步分為不同的層面以及定義,再將其套用到所針對的研究主體ELLE 她雜誌 內容進行探討,進而觀察在第三波女性主義的影響之下時尚雜誌中帶有女性主義訊息的內容變化。
    This study examined the trend of increasing feminist messages in fashion magazines between the years of 1992 to 2016. Feminists have always criticized women’s magazines for conveying traditional messages—that women are concerned only with external appearances, pleasing a man, and finding a husband. Third wave feminism is a new feminism started in the 1990s that celebrates media visibility, with the central of fun, feminine and sex-positive; while using mass media and popular culture as tools to carry empowerment messages of the Third wave.
    It is hypothesized that feminist messages increase in fashion magazines under the influence of the Third wave feminism. Content analysis method is used for data analysis. Pierce`s (1990) measurements and definition of feminist messages are refined and expanded as a basis for content analysis conducted on 16 selected issues of ELLE Taiwan from 1992 to 2016.
    Reference: Breward, C. (1994). Femininity and consumption: The problem of the late nineteenth-century fashion journal. Journal of Design History, 7(2), 71–89. doi:10.2307/1316078

    Breward, C. (2016). Fashion Studies: Research Methods, Sites and Practices. H. Jenss (Ed.). Bloomsbury Publishing.

    Budgeon, S. (1995). From feminism to postfeminism women’s liberation in fashion magazines. Women’s Studies International Forum, 18(2), 173–186. doi:10.1016/0277-5395(95)00002-t

    Cavusgil, S. Tamer , Zou, Shaoming & Naidu, G. M. (1993). Product and promotion adaptation in export ventures: An empirical investigation. Journal of International Business Studies, 3, 479-506.

    Choi, T.-M. (2014). Fashion branding and consumer behaviors: Scientific models. New York, NY: Imprint: Springer.

    Collins, G. (2009). When everything changed: The amazing journey of American women from 1960 to the present. Little, Brown.

    Conrad, L. (2001). Third wave feminism: A case study of BUST Magazine.

    Craik, Jennifer. Fashion: the key concepts. Vol. 1. Bloomsbury Academic, 2009.

    Crane, D. (2001). Fashion and its social agendas: Class, gender, and identity in clothing. Chicago: University Of Chicago Press.

    DeJean, J. E. (2005). The essence of style : how the French invented high fashion, fine food, chic cafés, style, sophistication, and glamour. New York: Free Press.

    Dicker, Rory, & Piepmeier, Alison (Eds.). (2003). Catching a Wave, Reclaiming
    Feminism for the 21st Century. Boston: Northeastern University Press.

    Driscoll, Catherine (1999). Cyber-gurls, riot grrls, Spice Girls: Girl culture, revenge and global capitalism. Australian Feminist Studies, 14(1), 180−190.

    Dunne, C. (2013). Three Ad Agencies Try to Rebrand Feminsim. BrandKnew11–12. doi:https://issuu.com/brandknewmagazine/docs/bk-nov-2013_l_

    Entwistle, J. (2000). The fashioned body: Fashion, dress and modern social theory. Oxford: Polity Press [u.a.].

    Eicher, Joanne., Evenson, Sandra Lee., and Lutz, Hazel. The Visible Self: Global Perspectives On Dress, Culture and Society. New York: Fairchild Productions.

    Genz, S. (2010). Singled out: Postfeminism`s “New woman” and the dilemma of having it all. The Journal of Popular Culture, 43(1), 97-119.

    Gershon, L. (2015). The birth of fashion magazines | JSTOR daily. Arts & Culture. Retrieved from http://daily.jstor.org/birth-fashion-magazines/

    Gill, Rosalind (2007). Gender and the Media. Cambridge: Polity Press.

    Gillis, S., & Munford, R. (2004). Genealogies and generations: The politics and praxis of third wave feminism. Women’s History Review, 13(2), 165–182. doi:10.1080/09612020400200388

    Gilley, J. (2005). Writings of the third wave: Young feminists in conversation. Reference & User Services Quarterly, 44(3), 187-198.

    Groeneveld, E. (2009). “Be a feminist or just dress like one”: BUST , fashion and feminism as lifestyle. Journal of Gender Studies, 18(2), 179–190. doi:10.1080/09589230902812471

    Hains, R. C. (2009). Power feminism, mediated: Girl power and the commercial politics of change. Women’s Studies in Communication, 32(1), 89–113. doi:10.1080/07491409.2009.10162382

    Henry, Astrid (2005). In J. Lorber (Ed.), Sisters vs. Daughters, Third Edition. Gender Inequity: Feminist Theories and Politics. (pp. 281−291) Los Angeles: Roxbury.


    Holder, A. (2016, August 11). Can advertising and feminism learn to get along? The Guardian. Retrieved from https://www.theguardian.com/women-in-leadership/2014/nov/10/can-advertisin g-and-feminism-ever-get-along

    Holmes, M. (2000d). Second-wave feminism and the politics of relationships. Women’s Studies International Forum, 23(2), 235–246. doi:10.1016/s0277-5395(00)00072-8

    Holsti, O.R. (1969). Content Analysis for the Social Sciences and Humanities. Reading, MA: Addison-Wesley.

    Hopkins, Susan (2002). Girl heroes: The new force in popular culture. Australia:
    Pluto Press.

    Horton, H. (2015, October 12). What it looks like when men are photoshopped out of politics. The Telegraph. Retrieved from http://www.telegraph.co.uk/women/womens-politics/11926344/more-women-ell e-feminism-politics.html

    Jennifer Baumgardner and Amy Richards, Manifesta: Young Women, Feminism and The Future (New York: Farrar, Straus and Giroux, 2000).

    Kawamura, Y. (2004). Fashion-Ology: An introduction to fashion studies. Oxford: Berg Publishers.

    Rowe-Karlyn, K. (2003). Scream, popular culture, and feminism’s third wave:“I’m not my mother.” Genders, 38.

    Keller, J. (2011). Feminist editors and the new girl glossies: Fashionable feminism or just another sexist rag? Women’s Studies International Forum, 34(1), 1–12. doi:10.1016/j.wsif.2010.07.004

    Kim, S.-Y., Jung, T.-S., Suh, E.-H., & Hwang, H.-S. (2006). Customer segmentation and strategy development based on customer lifetime value: A case study. Expert Systems with Applications, 31(1), 101–107. doi:10.1016/j.eswa.2005.09.004

    Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480–1486. doi:10.1016/j.jbusres.2011.10.014

    Kim, K. H., Ko, E., Xu, B., & Han, Y. (2012). Increasing customer equity of luxury fashion brands through nurturing consumer attitude. Journal of Business Research, 65(10), 1495–1499. doi:10.1016/j.jbusres.2011.10.016

    Ko, E., & Megehee, C. M. (2012). Fashion marketing of luxury brands: Recent research issues and contributions. Journal of Business Research, 65(10), 1395–1398. doi:10.1016/j.jbusres.2011.10.004

    Krippendorff, K. (1980). Content Analysis: An Introduction to Its Methodology. Newbury Park, CA: Sage.

    Lauren Kessler, The Dissident Press: Alternative Journalism in American History (Beverly Hills: Sage Publications, 1984)

    Lorber, Judith (2005). Gender inequality: Feminist theories and politics, Third Edition. Los Angeles: Roxbury.
    Heywood, Leslie, & Drake, Jennifer (1997). Third wave agenda: Being feminist,
    doing feminism. Minneapolis: University of Minnesota Press.

    Madden, B. (2016). Featured board. Retrieved November 22, 2016, from https://business.pinterest.com/en/success-stories/elle-magazine

    Mann, S. A., & Huffman, D. J. (2005). The decentering of second wave feminism and the rise of the third wave. Science & Society, 69(1: Special issue), 56-91.

    Mary Douglas Vavrus, Postfeminist News: Political Women in Media Cuiture (Albany: State University of New York Press, 2002)

    McRobbie, A. (2008). YOUNG WOMEN AND CONSUMER CULTURE. Cultural Studies, 22(5), 531–550. doi:10.1080/09502380802245803

    Miles, S. (1998). Consumerism: As a way of life. Thousand Oaks, CA: Sage Publications.

    Moeran, B. (2006). More than just a fashion magazine. Current Sociology, 54(5), 725–744. doi:10.1177/0011392106066813

    Musolf, G. R., & Wolf, N. (1995). FIRE WITH FIRE: THE NEW FEMALE POWER AND HOW TO USE IT.

    Peirce, K. (1990). A feminist theoretical perspective on the socialization of teenage girls through Seventeen magazine. Sex Roles, 23(9-10), 491-500.

    Schlenker, J., Caron, S. & Halteman, W. (1998). A feminist analysis of Seventeen magazine: Content analysis from 1945 to 1995. Sex Roles, 38(1/2),135-150. doi: 10.1023/A:1018720813673

    Serrant, R. (2010, March 19). Evolution and history of fashion communications. Retrieved November 16, 2016, from https://iavoid.wordpress.com/evolution-and-history-of-fashion-communications/

    Shugart, H., Egley Waggoner, C., & Hallstein, D. L. O. (2001). Mediating third-wave feminism: Appropriation as postmodern media practice. Critical Studies in Media Communication, 18(2), 194–210. doi:10.1080/07393180128079

    Sigerman, H. (2007). The Columbia documentary history of American women since 1941. Columbia University Press.

    Simmel, G., Edited, & Levine, D. N. (1971). On individuality and social forms; selected writings (5th ed.). Chicago: Chicago, University of Chicago Press [1971].

    Sowards, S. K., & Renegar, V. R. (2004). The rhetorical functions of consciousness‐raising in third wave feminism. Communication Studies, 55(4), 535–552. doi: 10.1080/10510970409388637

    Snyder-Hall, R. C. (2010). Third-Wave feminism and the defense of “Choice.” Perspectives on Politics, 8(01), 255. doi:10.1017/s1537592709992842

    Stemler, Steve (2001). An overview of content analysis. Practical Assessment, Research & Evaluation, 7(17). Retrieved December 2, 2014 from http://PAREonline.net/getvn.asp?v=7&n=17 .

    Steele, V. (2005). Encyclopedia of clothing and fashion. Farmington Hills, MI: Charles Scribner’s Sons.

    Sumner, W. G., & Keller, A. G. (1927). The Science of Society. 4 vols. New Haven, 75-90.

    Trimble, B. M. (2012). A Feminist Content Analysis of Seventeen Magazine.

    Walker, R. (2001). Becoming the third wave. Identity Politics in the Women`s Movement, 78-87.

    Walker, Rebecca (1995). To be real: Telling the truth and changing the face of feminism. New York: Anchor.

    Walter, N. (1998). The new feminism (p. 98). London: Little, Brown.

    Weber, R. P. (1990). Basic Content Analysis, 2nd ed. Newbury Park, CA.

    Woodward, S. (2008). Why women wear what they wear (Materializing culture). Oxford: Berg Publishers.

    Wolf, N. (2006). Young adult fiction: Wild things. The New York Times, 12.Wolf, Naomi. 2006. “‘Two Traditions,’ from Fire with Fire.” In Heywood 2006b,
    13–19.

    Chinese References
    李元貞. (2010). 開花結果和待完成的革命: 回顧台灣婦運 20 年 (1990-2010). 回顧台灣社運二十年 (1990-2010) 研討會], 台北.

    何春蕤. (2008). 台灣性革命性權性學的歷史互動 收錄於《華人性研究》世界華人性學家協會會刊創刊號2008年1月:28-34

    林心如. (1999). 台灣女性參政的成長與限制。新世紀智庫論壇,5,94-96

    邱子修. (2010). 台灣女性主義批評三波論. 女學學誌: 婦女與性別研究, (27), 251-273.

    郭詠萱. (2009年5月). 從平面時尚雜誌到時尚影音網站—以歐美國際中文版 女性雜誌的經營策略轉向為例。李秀珠(主持人),e世代數位傳播應用與 政策輔導。數位創世紀學術實務國際研討會。國立政治大學。

    郭詠萱. (2007). 國際中文版女性雜誌 [在地化] 策略研究-以 [在地切割] 與 [在地重組] 的觀點分析. 世新大學碩士論文, 台北縣.

    盛盈仙, & 盧國益. (2013). 跨國倡議網路下的女權運動-以性別主流化政策為例. 長庚人文社會學報, 6(1), 69-98.

    章英華&傅仰止. (2010). 台灣社會變遷基本調查計畫第四期第一次調查計畫執 行報告 (編號: C00108_2)

    章英華, 杜素豪, & 廖培珊. (2011). 台灣社會變遷基本調查計畫第六期第一次調查計畫執行報告 (編號: C00221_1).

    周碧娥. (2006). 女性公民權與台灣政治民主化. In:第二屆人權學術研討會, 台北:東吳大學. 東吳大學.

    周欣君(2003)。《女性雜誌市場區隔與產品定位之研究》。師大大傳所碩士論文 。

    吳嘉麗(2016)。從性別角度看這次選舉。收於《台灣女科技人電子報》098 期-科技人論壇
    吳嘉苓, & 曾凡慈. (1999). 一九九九台灣女權報告, 生殖自主篇.

    唐筱恬. (2010). 歐美派, 日系風: 台灣女性時尚雜誌的產製. 臺灣師範大學大眾傳播研究所學位論文, 1-101.

    黃淑玲, 李思賢, & 趙運植. (2010). 世紀之交台灣人性行為分析: 世代, 性別, 教育及婚姻狀態之交織差異. 臺灣性學學刊, 16(2), 1-28.

    張毓芬. (1997). 台灣婦女運動史的再思考: 檢視 1949 至 1973 年的官方婦女論述. In:中華傳播學會年會研討會.

    陳柔均. (2006). 國際中文版女性雜誌內容本地化策略研究之分析. 2006 年中華 傳播學會研討會] 論文. 台北, 木柵.

    許如婷. (2016). 台灣女性影展: 女人的性別意識覺醒, 自書與賦權. 真理大學人文學報, (18), 1-22.

    張艾湘. (2004). 女性雜誌中女性形象內容產製之分析.

    張意曼(2003)。《從國際化理論的角度來看國際雜誌進入台灣市場的策略─以美 國與香港雜誌為例》。交大傳播研究所碩士論文。

    張錦華. (2002). 女性主義與大眾傳播研究. 臺北市: 臺灣大學新聞研究所.全球化浪潮下的國際中文版雜誌.

    Chou, D. Y. Z., & 周鄧懿貞. (2006). 全球化下的台灣女性流行時尚雜誌研究. A Study of Globalization of Taiwan’s Women’s Fashion Magazine.

    蔡境予. (2007).〈全球化下台灣女性公民身份的發展與文化生產:從性別主流化運動談起〉東吳大學「兩岸社會現代化」學術研討會

    劉佩詩. (2006). [家庭版? 沿革及女性角色轉變—以《 中國時報》 為例 (1959-2004). 政治大學新聞研究所學位論文, 1-174.

    劉毓秀. (2002). 台灣女性人權現況分析: 全球化與女性角色交集下的困境及其 出路思考. 國家政策季刊, 1(2), 85-116.

    劉惠琴(2007)。從邊緣到主流,性別人權的實踐模式-主流化與在地化。收於《華人社會人權論述與實踐研討會論文集》。台北東吳大學張佛泉人權研究中心。

    賴永忠(1993)。《台灣地區雜誌發展之研究─從日據時期到民國八十一年》。政大新聞研究所論文。

    賴珮如(1994)。《女性雜誌與女性價值變遷相關性之探討》。政治大學新聞研究所碩士論文。

    蘇芳瑩. (1999). 由報紙內容分析家庭概念之變遷. 臺灣師範大學家政教育學系 學位論文, 1-135.

    羅燦煐. (2005). 政策面 VS 執行面: 校園性侵害及性騷擾防治之政策分析,現況檢視及實務芻議.

    鄭錦祥(2004)。(民國九十二年雜誌出版市場概況),《2004 年出版年鑑》。台北:行政院新聞局。


    Description: 碩士
    國立政治大學
    國際傳播英語碩士學位學程(IMICS)
    103461008
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G1034610081
    Data Type: thesis
    Appears in Collections:[國際傳播英語碩士學程] 學位論文

    Files in This Item:

    File SizeFormat
    008101.pdf4782KbAdobe PDF2371View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback