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| Title: | 連鎖商店的定價與進入決策
Chain store competition in a city: pricing and entry decisions |
| Authors: | 黃靖凱
Huang, Jing-Kai |
| Contributors: | 王信實
何靜嫺
黃靖凱
Huang, Jing-Kai |
| Keywords: | 連鎖店
網絡效果
定價
位置
Chain Store
Network
Pricing
Locations |
| Date: | 2017 |
| Issue Date: | 2017-07-11 12:07:28 (UTC+8) |
| Abstract: | 我們考慮連鎖商店有兩個不同的網路效果：地理位置的網絡與不同連鎖品牌之間的效果。在給定的道路結構下，我們去計算不同商店之間的距離，在這些不同的距離下，可以得出每連鎖品牌的單位矩陣，由這個矩陣去判別不同連鎖品牌之間，互相影響的效果與需求。最後我們得出均衡下的利潤與價格，以及討論均衡價格如何被網路效果影響。
We consider a chain store model involving two levels of networks: the geographic street networks and the chain store networks. We then calculate each shop`s geographic distances between other shops, for a given street network. The distances, together with the chain store identity matrix, will determine the cross-shop substitution effects in each shop`s demand function. We characterize the equilibrium price, and discuss how the prices are affected by these two networks. |
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Takaki, M., and Matsubayashi, N. (2013). Sequential multi-store location in a duopoly. Regional Science and Urban Economics, 43(3), 491-506. |
| Description: | 碩士
國立政治大學
經濟學系
104258019 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G1042580191 |
| Data Type: | thesis |
| Appears in Collections: | [經濟學系] 學位論文
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