English  |  正體中文  |  简体中文  |  Post-Print筆數 : 11 |  Items with full text/Total items : 88987/118697 (75%)
Visitors : 23573572      Online Users : 154
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/111264


    Title: Social media and marketing effectiveness
    Authors: Chen, Chien-Wei;Lien, Nai-Hwa
    陳建維
    Contributors: 國際經營與貿易學系
    Date: 2017
    Issue Date: 2017-07-20 15:26:26 (UTC+8)
    Abstract: The emerging of social media technology and the popularity of social media sites stem from a simple fact that human beings are social by nature. People are inclined to collect or share information that is important to them. Social media stands for contemporary tools for sharing and discussing information. In a purchasing context, social media can help consumers in buying decision making. It is obviously observed that more and more companies are becoming actively involved in social media for accelerating or influencing consumer behavior. Social media marketing, which may be the hottest new marketing concept, entails how technology enables and aids people to connect socially with their social networks. Managers are enthusiastic to learn how social media may generate great value for their businesses now and into the future.
    Relation: Asia Pacific Management Review, 22(1), 1
    Data Type: article
    DOI 連結: http://dx.doi.org/10.1016/j.apmrv.2017.02.002
    DOI: 10.1016/j.apmrv.2017.02.002
    Appears in Collections:[國際經營與貿易學系 ] 期刊論文

    Files in This Item:

    File Description SizeFormat
    221.pdf129KbAdobe PDF168View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback