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    Title: 高科技產品置換決策及其影響因素之研究
    Replacement decision of high-tech products and influencing factors
    Authors: 洪嬿婷
    Contributors: 陳建維
    洪嬿婷
    Keywords: 產品過時恐懼
    預期科技進步
    社會影響力
    新產品預告
    置換決策
    Fear of obsolescence
    Expectation of technology
    Social inference
    Product notice
    Replacement decision
    Date: 2017
    Issue Date: 2017-07-24 11:57:08 (UTC+8)
    Abstract: 科技的進步為人類生活帶來了巨大的改變,且幾乎是全方面的變化,也因此消費者對於科技在各產品的技術突破似乎已經感到習以為常,那麼除了創新功能的發表、潮流時尚的設計,還有什麼因素能吸引消費者做出置換決策呢?

    本研究透過文獻回顧,擬定假說後,透過問卷發放進行實證資料分析,探討不同因素對高科技產品置換決策(升級意願、置換時間以及轉換意願)之影響,因素之面向包含情感認知因素(各類型產品過時恐懼)、科技環境因素(預期科技進步、新產品預告)、社會環境因素(多數人影響力、參考團體影響力)及持有狀況因素(相對持有時間比、消費者滿意度)。而為了研究便利性,本研究選擇了大多數國人皆擁有的智慧型手機為研究標的,從智慧型手機的角度出發,並將結論延伸應用至其他類似特性的高科技產品。

    本研究所得之結論如下,在控制消費者滿意度之下:
    1.消費者心理性過時恐懼越強,則升級意願越高、置換時間越短
    2.消費者科技性過時恐懼越強,則升級意願越高、轉換意願越高
    3.消費者預期科技進步越大,則轉換意願越高
    4.多數人影響力及參考團體影響力越大,則消費者轉換意願越低
    5.消費者新產品資訊越多,則升級意願越高、置換時間越短
    6.消費者新產品預期越高, 則升級意願越高
    7.消費者相對持有時間比越大,則升級意願越高、置換時間越短
    Reference: 中文部分
    1. 朱崇文(2013),從眾傾向、憂慮產品過時與創新採用之研究-以智慧型手機為例,碩士論文,政治大學國際貿易研究所。
    2. 林祿皓(2007),應用「紮根理論」探討消費者對新產品的價值期望,碩士論文,國立臺灣科技大學設計研究所。
    3. 邱淑萍(2004),網路新產品預告與影響購買意願相關因素關係之研究:以手機產品新增特性為例,碩士論文,萬能科技大學院經營管理研究所碩士班。
    4. 孫樣涵(2011),從實質選擇權觀點分析消費者遞延購買易逝性高科技產品之行為:以4G手機為例,博士論文,國立台灣大學管理學院國際企業學研究所。
    5. 張琍雯(2005),消費者產品過時與消費決策-以手機產品為例-,碩士論文,政治大學國際貿易研究所。
    6. 許郁貞(2010),手機產品特性對顧客滿意度及再購買意願的影響,碩士論文,大同大學事業經營學系所。
    7. 雷智凱(2007),新產品預告策略-訊息量與時機之研究,碩士論文,政治大學國際貿易研究所。
    8. 鄭竹君(2003),新產品上市活動對競食效果之影響,碩士論文,政治大學國際貿易研究所。
    9. 鄭綦成(2015),產品過時恐懼與購買間隔對智慧型手機置換決策之研究,碩士論文,政治大學國際貿易研究所。


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    其他資料
    1. 行銷研究-實務與理論應用,邱志聖(2013)
    2. 國家發展委員會,104 年持有手機民眾數位機會調查報告
    3. 國家發展委員會,105 年持有手機民眾數位機會調查報告
    4. 創市際雙週刊第七十八期 20161230,https://goo.gl/SYoDH6
    5. 臺灣行動裝置市場大解析,https://www.tenmax.io/archives/11406
    Description: 碩士
    國立政治大學
    國際經營與貿易學系
    104351038
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0104351038
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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