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    Title: 高科技產品置換決策及其影響因素之研究
    Replacement decision of high-tech products and influencing factors
    Authors: 洪嬿婷
    Contributors: 陳建維
    Keywords: 產品過時恐懼
    Fear of obsolescence
    Expectation of technology
    Social inference
    Product notice
    Replacement decision
    Date: 2017
    Issue Date: 2017-07-24 11:57:08 (UTC+8)
    Abstract: 科技的進步為人類生活帶來了巨大的改變,且幾乎是全方面的變化,也因此消費者對於科技在各產品的技術突破似乎已經感到習以為常,那麼除了創新功能的發表、潮流時尚的設計,還有什麼因素能吸引消費者做出置換決策呢?


    6.消費者新產品預期越高, 則升級意願越高
    Reference: 中文部分
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    4. 創市際雙週刊第七十八期 20161230,https://goo.gl/SYoDH6
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0104351038
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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