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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/111483


    Title: Hola文化咖啡館
    Hola Café & Culture
    Authors: 何子喬
    Chamorro, Hurshell
    Contributors: 吳文傑
    Wu, Jack
    何子喬
    Chamorro, Hurshell
    Keywords: Hola
    文化
    咖啡館
    Hola
    Culture
    Café
    Date: 2017
    Issue Date: 2017-07-31 11:08:04 (UTC+8)
    Abstract: Hola Café & Culture is more than a regular Café, is an innovative concept mixing attractiveness of High quality coffee from Central America region and the new positive acceptance and influence of Latina American Culture in Taiwan. The main differentiator is exclusive traditional products, live music performance from Latin American artist and high-quality coffee all in one originally decoration that reminds the customer the best of Latin American culture.
    Our products include coffee beverages and beans, desserts, other beverages (Pinolillo & Rum Flor de Caña), 100% genuine leather bags and belts, handmade Nicaraguan ceramics. Our Café have a small stage with a projector and Karaoke with full surround system that can be rent as part of our services. The Café is located near Huashan Creative Park area a well center and highly traffic zone. Our targeted customers are young Taiwanese population from Taipei and Latin American residents and visitors.
    Hola Café & Culture will be part of a 2-person’s ownership with a total investment of $ 100,000, 23% belongs to expenses and 55% is Cash required for operation. The management will be assumed by one of the owners and will count with a staff of one full time barista and one part-time server. The sales volume is very conservative for the first year; coffee beverages will increase in 15% for year 2 and 3 and normalize by the rest of the 5 years. The rest of the products will experience a slow but solid increase.
    The Café will reach net profit from year 1 for a total of U$ 165 thousand in 5 years.
    Reference: ¹http://www.tandfonline.com/doi/full/10.1080/08961530.2012.650142?src=recsys&
    http://www.ico.org/documents/cy2016-17/annual-review-2015-16-e.pdf
    http://www.cetrex.gob.ni/website/servicios/cafe/cosecha2012-2013/pais.html
    (http://www.ico.org/news/icc-112-4e-consumption-asia.pdf)
    https://eng.stat.gov.tw/mp.asp?mp=5
    https://eng.stat.gov.tw/public/data/dgbas03/bs2/yearbook_eng/y003.pdf
    http://www.euromonitor.com/rtd-coffee-in-taiwan/report
    http://focustaiwan.tw/news/aeco/201610100011.aspx
    http://www.saveur.com/best-coffee-cafes-taipei
    http://www.taipeitrends.com.tw/a-coffee-a-day-our-5-favorite-cafes-in-taipei/
    https://www.forbes.com/sites/quora/2012/12/20/whats-the-secret-to-a-successful-coffee-shop/#56ef600713c3
    The_impact_of_western_culture_adoration_on_the_cof.pdf
    http://www.chinapost.com.tw/taiwan/national/national-news/2017/02/16/491697/caribbean-latin.htm
    http://www.mofa.gov.tw/
    https://www.nytimes.com/2017/01/13/world/americas/taiwan-president-tsai-central-america-china.html?_r=0
    https://fundacionlatinaentaiwan.wordpress.com/2016/11/24/about-foundation-for-the-latin-american-residents-in-taiwan/

    Taiwan Statistical Data Book- 2016. (National Development Council)
    https://www.statista.com/statistics/306915/countries-with-the-largest-number-of-starbucks-stores-worldwide/
    (Lin and Roberts 2008Lin, E. Y. and Roberts, M. 2008. Global brands without ads? Starbucks in Taipei: Insights in high level customer satisfaction. Journal of Advertising & Public Relations, 28: 87–112.
    https://estudiandoagriculturaentaiwan.blogspot.tw/2012/03/el-cafeuna-bebida-de-conveniencia-en.html

    http://noticias.nat.gov.tw/news.php?unit=102&post=106361
    https://www.immigration.gov.tw/lp.asp?ctNode=29986&CtUnit=16677&BaseDSD=7&mp=2
    http://www.merconcoffeegroup.com/about-us/
    http://hungryintaipei.blogspot.tw/2017/05/dessertsamerican-i-strongly-recommend.html
    http://www.laprensa.com.ni/2017/04/09/economia/2211071-cafe-nicaraguense-entra-la-reserva-starbucks
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    104933056
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G1049330561
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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