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    Title: 文化距離與併購績效之關聯性研究
    The research of the relationship between cultural distance and M&A performance
    Authors: 吳承翰
    Contributors: 譚丹琪
    吳承翰
    Keywords: 跨國併購績效
    文化距離
    事件研究法
    異常報酬
    Date: 2017
    Issue Date: 2017-07-31 11:35:36 (UTC+8)
    Abstract: 本研究收集2000年~2013年間,主併公司為台灣企業,目標公司為非台灣企業且已完成、非自我合併之207個併購案件為樣本,針對文化距離是否對於跨國併購績效有所影響之研究。研究方法使用事件研究法,將事件窗口設為併購宣告之前後五天,得出累積異常報酬率並以此作為衡量併購績效之標準,以之為應變數、文化距離為自變數進行回歸模型分析。本研究分析回歸模型後發現,文化距離與併購績效成顯著正相關。由於在文化距離與母國愈大的地區進行併購,使得主併企業對於各地差異化市場的回應能力強化、得到跨國知識技能轉移、國際化經驗獲得以及市場投資人看好新興市場開發,使得文化距離與併購績效產生正相關。
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    Description: 碩士
    國立政治大學
    企業管理研究所(MBA學位學程)
    104363088
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G1043630881
    Data Type: thesis
    Appears in Collections:[企業管理研究所(MBA學位學程)] 學位論文

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