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    Title: 工業4.0的浪潮下台灣電子代工廠轉型策略之研究
    A study on EMS Company transformational strategies under industry 4.0 trend
    Authors: 趙韻毅
    Chao, Yuni
    Contributors: 詹文男
    Tsan, Wen Nan
    趙韻毅
    Chao, Yuni
    Keywords: 代工業
    工業4.0
    轉型策略
    核心資源
    EMS
    Industry 4.0
    Transformational strategies
    Core resources
    Date: 2017
    Issue Date: 2017-08-10 09:51:39 (UTC+8)
    Abstract: 本研究的進行期間,正處於台灣電腦代工業的成長趨緩時期,然而隨著中國逐漸承接起「世界工廠」的角色,兩岸早已由垂直分工進入水平競合的階段,且競爭的比重愈來愈高。過去我國製造業能夠迅速崛起,主要是因為勞動力成本、原材料成本以及土地取得成本等資源所構成的比較成本優勢,然而這些成本優勢卻逐漸在消失中。

    本研究探討之問題為總體環境變化對代工企業的影響?以及代工企業對環境變化的回應對策?主要是希望能夠擺脫傳統製造思維,從核心資源的角度來探討台灣電子代工廠面對工業4.0的浪潮,該如何調整營運模式,找尋最合適的轉型策略。

    透過案例分析,本研究針對代工廠的轉型策略提出以下幾點建議:一、導入自動化生產,進一步提高生產效率以及降低生產成本。二、全球製造板塊移動,代工企業從生產製造走向技術服務,善用以人為中心的技術與服務,致力於發展關鍵技術。三、轉型勢在必行,調整策略符合市場需求,將技術導向的研發轉向消費者導向的創新,開創產業的新價值。
    The timing of conducting this study is that EMS providers in Taiwan encounter the slow growth of market demand as well as China’s taking over the leading role of the world factory gradually. Moreover, the conventionally vertical Taiwan-China collaboration turns out horizontal competition increasingly. Over decades, thanks to competitive advantages of relatively low labor cost, raw material cost and land acquired cost, Taiwan PC manufacturing providers dominated in the market. However, the previously-mentioned advantages are approximately disappearing.

    The objectives of this study are to discuss the potential impact of macro-environment change to electronic manufacturers and their counter actions to the impact. Hopefully, these players can not only cask off conventional manufacturing stereotype but also search optimal transformational strategies through core resource approach to embrace the waves of Industry 4.0.

    By demonstrating some cases, the suggestions of transformational strategy for Taiwan EMS providers are as follows: firstly, the introduction of manufacturing automation and then the improvement of manufacturing efficiency and cost reduction; secondly, turning past-manufacturing-centered toward human-centered technologies and services, dedicated to developing critical technologies; lastly, initiating meeting market-needed strategies, shifting technology-driven research and development to customer-driven innovation and creating values of the industry.
    Reference: 參考文獻
    一、 中文文獻
    1. 司徒達賢,策略管理新論,台北:智勝文化事業有限公司,2005年。
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    3. 汪建南、馬雲龍,工業 4.0 的國際發展趨勢與台灣因應之道,台北:國際金融參考資料第69輯,105年12月。
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    15. 劉美蘭,「電腦及週邊設備代工廠之綠色發展策略」,國立政治大學商學院經營管理碩士學程碩士學位論文,2014年。
    16. 蔡時郎,資訊應用研究團隊,智慧製造發展趨勢與創新應用案例分析,台北:產業情報研究所(MIC),2017年。
    17. 魏傳虔,工業4.0智慧工廠未來發展趨勢與商機,台北:產業情報研究所(MIC),2015年。
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    21. IDC:台灣成為全球伺服器產業重鎮,相關產品數量佔全球市場 91%,台北:TechNews,2016/3/2。

    二、 英文文獻
    1. Adams, J.D., (1984) Transforming Work, Miles Review Press, Alexandria, VA.
    2. Adrian, Slywotzky. (1996) Value Migration, How to Think Several Moves Ahead of The Competition, The President and Fellows of Havard College
    3. Barney, J.B., (1991) Firm Resources and Sustained Competitive Advantage, Journal of Management, Vol. 17, No. 1 March, pp. 99-120
    4. Bibeault, D., (1982) Corporate Turnaround – How Mangers Turn Losers into Winners, McGraw-Hill, New York
    5. Grant, R.M., (1991) The Resource-based theory of competitive advantage: Implications for strategy formulation, California Management Review, Spring, pp. 114-135
    6. Jonathan, D.D. & Michael, (2000) Corporate transformation without a crisis, The McKinsey Quarterly, 4, pp. 116-128
    7. Klein, M.M., (1996) Tip for aspiring reengineers. Planning Review, 24(1), pp.40-41
    8. Levy, A. and Merry, U., (1988) Organizational Transformation:Revitalizing Organization for A Competitive World. Jossey-Bass Inc.
    9. Porter, Michael E., (1985) Competitive Advantage: Creating Sustaining Superior Performance, N.Y., The Free Press
    10. Prahalad, C.K. & Hamel, Gary, (1990) The Core Competence of the Corporation, Harvard Business Review, Vol. 68, No. 3, pp. 79-91
    11. Shaheen, G. T. (1994). Approach to transformation. Chief Executive, March, 2-5.
    12. Weihrich Heinz, (1982) The SWOT Matrix – A Tool for. Situational Analysis,London, Long Range Planning, Vol. 15, Iss. 2, pp. 54-66
    13. Yin, R. K., (1994) Case Study Research: design and methods, San Francisco, CA: Sage Publications

    三、 網頁資料
    1. 公開資訊觀測站,http://mops.twse.com.tw/mops/web/index
    2. 台經院產經資料庫,http://tie.tier.org.tw/db/article/index.asp
    3. MBA智庫,http://wiki.mbalib.com/wiki/Portal:%E7%AE%A1%E7%90%86
    4. Wikipedia,http://en.wikipedia.org/wiki/Main_Page
    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    104932102
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0104932102
    Data Type: thesis
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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