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    政大機構典藏 > 商學院 > 資訊管理學系 > 會議論文 >  Item 140.119/111938
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/111938


    Title: A tool for facilitating semantic reframing of service design insight discovery
    Authors: 苑守慈
    Yuan, Soe Tsyr Daphne
    Hsieh, Peikang
    Contributors: 資訊管理學系
    Keywords: Information management;Innovation;Semantics;Commonsense knowledge;Creation process;Design activity;Design insights;Design practice;In-depth understanding;Reasoning methods;Service design;Design
    Date: 2015-07
    Issue Date: 2017-08-14 15:35:43 (UTC+8)
    Abstract: Developing a desirable service requires in-depth understanding of customers. However, in the past, discovering insights from customers has usually depended on designers' experiences. It is hard for novice designers and designers at enterprises with G-D logic mindsets to do this well. A partial solution rests on challenging the core design practices of reframing and frame creation. However, it is rare to see how these framing design activities can be supported and analyzed by relevant tools. In this study, we present an IT-based tool with commonsense knowledge in ConceptNet to facilitate a variety of association reasoning methods in the reframing and frame creation process of service design insight discovery. We also propose the concept of insight depth to serve as a metric for measuring the influential extent of insights. This study ends up with an exploration of how the quality of the reframing and frame creation process can be improved for experienced and novice designers when supported by our tool.
    Relation: Proceedings of the International Conference on Engineering Design, ICED, 7(DS 80-07), 259-270
    20th International Conference on Engineering Design, ICED 2015; Bovisa Campus of Politecnico di MilanoMilan; Italy; 27 July 2015 到 30 July 2015; 代碼 121651
    Data Type: conference
    Appears in Collections:[資訊管理學系] 會議論文

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