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    政大機構典藏 > 商學院 > 企業管理學系 > 會議論文 >  Item 140.119/111956
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/111956

    Title: The effects of emoticons and text-messaging on social interaction: Playfulness in mobile instant messaging
    Authors: 曾祥景
    Hsieh, Sara H.
    Tseng, Timmy H.
    Contributors: 企管系
    Keywords: Information systems;Message passing;Social sciences;Communication technologies;Emoticon;Information richness;Instant messaging;Media richness theory;Perceived playfulness;Social connectedness;Social relationships;Text messaging
    Date: 2015-07
    Issue Date: 2017-08-14 16:08:07 (UTC+8)
    Abstract: Mobile instant messaging is the communication technology revolution that is changing the way people communicate. The adoption rate is surging and the massive growth is experienced worldwide. Prior studies in instant messaging has been primarily concerned with its task relevant or functional aspects, with less attention on social interaction aspects. Drawing from media richness theory, present research highlights that social interaction factors can be facilitated by the enriched communication channel to build closer interpersonal social relationship. Specifically, the findings illustrate that combined effect of text messaging and the use of emoticon, builds information richness which leads to perceived playfulness in mobile instant messaging. Furthermore, the perceived playfulness fostered in the instant messaging process, plays a driving role in facilitating social connectedness, identity expressiveness between the users and the advocacy of mobile instant messaging usage.
    Relation: Pacific Asia Conference on Information Systems, PACIS 2015 - Proceedings
    19th Pacific Asia Conference on Information Systems, PACIS 2015; Singapore; Singapore; 5 July 2015 到 9 July 2015; 代碼 125136
    Data Type: conference
    Appears in Collections:[企業管理學系] 會議論文

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